Empathic Branding
Event Location: Zhejiang Wanli College
Speaker: Prof. Dr. Ansgar Eidens
Prof. Ansgar Addams
Today, it is more important than ever to build an emotional connection with your audience, to engage the people who use your products in real conversations and to inspire connection. Empathic Branding allows brands to build this emotional connection. Empathic stands for: Knowing what the consumer needs and expects in a certain situation, at a certain time and in a certain context.
English