Consumer Neuroscience&Branding
Event Location: Zhejiang Wanli College
Speaker: Prof. Dr. Yonca Limon-Calisan
Prof. Limon Calrissian
The lecture introduces students to fundamentals in consumer neuroscience and highlights its relevance for brand management and brand design. Selected neuroscientific methods for the measurement of visual attention, emotions and engagement are demonstrated. This presentation finishes with neuromarketing studies and concise implications for the practice.
English