Event Location: Zhejiang Wanli College
Speaker: Prof. Dr. Thomas Suwelack
Digitization turns everything - industries, companies, customer expectations, etc. - upside down. understand digitization and its impact on brand and customer management are left behind.
On the other hand, those who gain a deeper understanding of the fundamental characteristics of digitization can emerge as winners. answer should be given in concise form with the help of an integrative approach to brand and experience management in digital times.
English