Topic:
The Secret of Brand Management
Time: March 31
Location
Presenter:
Hans Meuers
Presenter Profile:
Prof. Hans Meuers has been teaching for many years at the University of Applied Sciences for Design and Communication in Hamburg, Germany, and is the President of the Marketing Club of Hamburg, Germany. He has 28 years of executive and leadership experience in the FMCG industry. He has worked for internationally renowned companies such as COO Marketing Club Hamburg, British American Tobacco and SIPA Unternehmerberatung. As an expert in market research, customer analysis and brand launches, he focuses on developing students' skills in controlling market trends and brand building.
Workshop Description:
Prof. Hans introduced the content of the Hamburg University of Communication and Communication Sciences in terms of study methods, career planning, gave direction to the students and also described the skills necessary for a marketing leader. And through classroom interaction, the professor made everyone understand that the purpose of learning is to approach the ideal job; to learn that a brand is a name, a symbol, a differentiator from other products to an identity; to understand the way to make the most out of being a manager in a team and how to develop a product into a big global brand.
English