Managing Brands Axcross Cultures
Event Location:
Presenter: Franziska Schmiedebach-Ullner
The event has ended put away
Topic:
On the relationship between brand management and cultural differences
WHEN:
Nov. 2, 7pm
Presenter:
Franziska Schmiedebach-Ullner
Presenter Introduction:
He has more than 25 years of experience in the FMCG industry and has extensive experience in innovation management, global strategic perspective and brand development as Vice President of Beiersdorf and Head of Global Marketing for Nivea brands.
Workshop content:
Meeting the needs of consumers is the core of a successful marketing campaign. However, there are huge differences in consumer behavior between different cultures and countries. Mr. Franziska will share with you how to manage and operate a brand in a cross-cultural environment.
English