Coastal Departure" was released in theaters nationwide on October 15, 2018, and director Yin Yuzhou came to Zhongde College on December 6. He used the movie "Coastal Departure" as a branding case for its creation, cooperative promotion and commercial marketing, and gave the students a face-to-face talk about the creation of commercialized movies. He mentioned that the birth of a film needs to go through the stages of preparation, creation, post-production and promotion and distribution. The most crucial thing to create a good film is promotion, and a film or a TV series should be promoted in the preparation stage.
Yin Yuzhou, screenwriter, director, founder of Ruying Ruomeng Film and Television, member of Hangzhou Film and Television Artists Association. His representative works are "Coastal Departure", "The New Legend of Tian Peng", "I am not Bruce Lee", etc.
Director Yin said, "Coastal Departure" is also a city advertising film, growing up in the northern coastal cities, the original intention of making this film is also to create the image of northern fishermen culture. Whether it is a commercial product or a commercial film, the birth of a brand requires the efforts of hundreds or even thousands of people to complete. The director team, the production team, the actor team, the camera team, etc. are all part of the team, each shouldering their own duties. And "Coastal Departure", is with "Fang Hua" art team and "The Last Night of the Earth" lighting team together to create a deep coastal memory.
Of course, whether it is a tangible product or an intangible culture, the most important thing is copyright. Artistic creators must not only be talented, but also have legal awareness. This is because the tertiary industry, unlike the traditional industry, needs the weapon of law to protect itself while not infringing on the rights of others.
Shooting site
Finally, Yin emphasized that a good work will not end after the movie is screened, just like a brand needs to be maintained. Therefore, there will be official Weibo, Baidu and Douban posts to constantly update the film to promote it and increase the brand influence.
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