Cao Sijie and other students of Sino-German Branding Department won the second prize of the Fifth National Colleges and Universities Business Elite Challenge.

Recently, theThe Fifth National Collegiate Business Elite Challengeannounces the winners. Cao Sijie, Sun Yuxin and Luo Yao's work "Crowd Management Plan for China (Hangzhou) Outdoor Camping & Living Exhibition" from Class 22A2 of Sino-German Branding Department's Branding management(Sino-German 2+2) was awarded the Challenge Conference and Exhibition Copywriting (Crowd Management Plan for Large-scale Events) Creative Competition.Second Prize.

Crowd Management(Crowd Management)for conventions and other large-scale eventsCore aspects of security management and risk prevention and control. The Business Industry Committee of the China Council for the Promotion of International Trade and the Business Industry Chamber of the China Chamber of International Commerce jointly held the Exhibition Copywriting Competition (Crowd management Plan for large events) of the National University Business Elite Challenge, aiming to deepen the understanding of the importance of crowd management for exhibition majors and strengthen their professional quality and practical ability. Summarize and refine the advanced experience and successful model of crowd management in large events in China in order to promote the sustainable and healthy development of related fields.

Under the guidance of Dr. Jin Wang from the Department of Branding Management of the Sino-German Branding Institute.Cao Sijie, Sun Yuxin, Luo YaoTaking China (Hangzhou) Outdoor Camping Life Exhibition as the theme, the students finally prepared a management plan applicable to Hangzhou Camping Exhibition after preliminary backtracking, field survey and in-depth discussion and analysis, and drawing on the experience of crowd management in Canton Fair. The program, through the measures of preliminary preparation, on-site management and emergency protection, starts fromPeople flow management, logistics management, traffic management, emergency managementand other aspects of all-round management, and uses infrared sensors, digital guide systems, drones and other technical means to improve management efficiency. The program also formulated a detailed contingency plan to ensure that in the event of emergencies can be quickly responded to and dealt with, in order to maximize the safety of personnel and the smooth progress of the exhibition.