Recently, the"Old Brand - New National Trend" Innovative Design ExhibitionexistZhejiang Wanli University, Hamburg, GermanyOrganized. The exhibition focuses on a wide range of exhibits fromZhejiang Wanli College Sino-German Brand School, ,East China University of Science and Technology, School of Art, Design and Mediaand students and faculty from design schools across the country forWu Liangcai (1906-1974), Chinese communist leader, a leader of the Guangxi warlord faction, ,white rabbit, ,Shanghai CoffeeMore than 100 sets of excellent works of brand renewal design of Chinese old brands, presenting the unique interpretation of brand culture inheritance and innovation by contemporary creative youth.
As the carrier of Chinese excellent traditional culture, the old brands carry heavy historical precipitation and exquisite craftsmanship, and display unique folk customs and traditional flavor. However, under the background of changing times and increasingly diversified consumer needs, old brands are facing the urgent need for transformation and upgrading. In this regard, new national trend design concepts and innovative thinking have emerged, injecting new vigor and vitality into old brands. Among the designs on displayThe students skillfully combined traditional elements with modern design, , ,Let the old favorites take on a whole new charm.
The curatorial and exhibition work of the National Tide Exhibition is organized bySino-German Branding 2+2 Programof students in Germanydo sth. on one's ownThe The physical exhibits were presented by master's students from the School of Art, Design and Media at the East China University of Science and Technology. The Sino-German 2+2 students tookEnthusiasm and professionalismInto the work, from the program to determine the layout of the pavilion, and then to the site guided tours to explain, the theoretical knowledge into practical skills. Through this activity, students not onlyBroaden the international vision, enhance the cross-cultural communication ability, and more deeply feel the unique charm of the old brand.
The exhibition attracted many Chinese and foreign friends to visit and exchange.They spoke highly of the showThey have expressed that they have felt the charm of traditional Chinese culture and the vitality of modern innovation shown by the old brands.
industry experts who came to visit the site.Anke Fochle, Brand Director, Adidasr said, "The exhibition showed me a lot of my old Chinese brands refreshed works, the students put theChinese cultural elements combined with modern design languageI have been able to appreciate the positive attitude of the old Chinese brands that are willing to change, even if I don't speak the same language, as shown in their design works."
The students responsible for setting up the exhibition in the Sino-German Branding Department.Yijie Jin, Visual Communication Design (Sino-German 2+2) Majorexpressed his excitement and pride in the event: "The process of presenting these old brands that carry rich cultural traditions to foreign friends in the form of student works on display makes me feel thatremarkable. The exhibiting veteran brands in theInheriting the classics while seeking innovative development, I hope to be able to make these excellent Chinese brand design works go out of the country through our efforts, so that foreign friends can also understand."
The "Old Brand - New National Trend" Brand Innovation and Design Exhibition is a joint initiative of the Sino-German Branding Department, which is fully utilized by Zhejiang Wanli University.Advantages of the Hamburg Campus on the local platformcarry outOverseas Spreading of Chinese Brand CultureThe important initiative of the The Sino-German School of Branding willContinuing to take advantage of the channels of international cooperation, , ,Contributing to the internationalization of Chinese traditional brands and Chinese brands going overseas.
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