In order to further strengthen the integration of industry and education, and promote the collaborative education of schools, government and enterprisesLtd, Shanghai Fengshi Network Technology Co., Ltd, Shanghai Gao Yi Culture and Media Group, Shanghai Ruicheng Leifu Health Management Consulting Co.Zhang Qing, Secretary of the Party Committee and Chairman of the Board of Directors of Shanghai Financial Town, and his delegationThe new mode of school-enterprise cooperation was discussed in depth with the team members of Sino-German Branding Department and a number of cooperation agreements were signed.
At the cooperation seminar, President Zhang Yiping and Vice President Gaudi commented on the Sino-German Branding Department'sDevelopment history, school philosophy, professional characteristics, talent training mode, scientific research, international exchanges, industry-teaching integration resultsetc. were introduced. The person in charge of Shanghai Oriental Financial Town and related enterprises introduced the development of the town and each enterprise.The institution, government and enterprises reached a consensus on cooperation, held the unveiling ceremony of the industry-teaching integration base, and signed a number of school-enterprise cooperation agreements..
President Zhang Yiping expressed a warm welcome to the arrival of the Oriental Financial Town and his entourage, and hoped to take this opportunity to develop closer cooperation with the local community and industry in Shanghai.Utilizing the advantages of resource channels for international cooperation and emerging disciplines for brand science, establishing a long-term sustainable development mechanism with the town, leading to the landing of school-enterprise cooperation projects. Vice President Gaudi introduced the professional construction and graduate employment of the academic department, and reviewed the results of the relevant projects of industry-teaching integration cooperation. She expressed her hope that throughSchool-enterprise cooperation for collaborative project-based teachingThis will enable students to enter the real workplace practice, truly put their learning into practice, know and do, and form aWin-win situation for schools, enterprises and studentsThe new situation.
Secretary Zhang Qingsaid.Shanghai Oriental Financial TownAs an internationalized financial cluster created by the Shanghai Municipal Government, it is committed to becoming an important gathering place for financial products, technologies, management, brands and talents. He emphasized that the development of the town and the enterprises residing in it cannot be separated from thebrand buildingThe Sino-German Department of Branding has already achieved fruitful results in talent cultivation and integration of industry and education in cross-cultural brand design, brand communication, and brand management, and we hope thatIn-depth cooperation with the Sino-German Branding Department, taking advantage of the synergy between the university, government and enterprises, and continuing to promote internationalized integration of production and education..
During the exchange session, participants discussedEstablishment of student internship and practice platforms, design project and brand incubation services, research collaboration and project constructionand other initiatives related to the deep integration of industry and education were discussed in depth.
At the meeting, the Sino-German Branding Department and the Shanghai Oriental Financial Town held a meeting with a number of its organizations.Unveiling Ceremony of Industry-Education Integration Base and Signing Ceremony of School-Enterprise Cooperation Agreement. Subsequent school divisions and towns will beTalent training and scientific research, town cultural and creative development, transformation and upgrading, brand building, brand internationalization developmentand other aspects of in-depth cooperation.
Shanghai Oriental Financial TownLocated in Fengxian District, Shanghai, it is situated in the south of the city, above the sea and between the forests, covering an area of 13.1 square kilometers, with superior natural resources and geographic location, and is one of the first batch of pilot areas for the comprehensive reform of Shanghai's modern service industry. Since its official inauguration at the end of 2016, it has been committed to building a comprehensive town integrating financial, cultural, ecological and other multifunctional functions. It has attracted nearly 30,000 enterprises, including more than 300 financial enterprises and institutions, with a management scale of more than 300 billion.
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