Sino-German Branding Young Teachers Publish Paper in SSCI Zone 1 Top Journal

Recently, Wu Yu-hua, a faculty member of Brand Communication Department of CND, presented her paper "Diminished Chinese Feminine Monstrosity: the transformation of femininity and monstrosity from Chinese game Gujianqitan 3 to its fanfiction". game Gujianqitan 3 to its fanfiction" was published inSuccessful Publication in Information, Communication & Society, a Top Journal of SSCI Social Science Citation Index (SSCI Zone 1).

Journal of Information, Communication & SocietyPublished by Routledge, a leading academic publisher in the UK, it is indexed in SSCI, ASCI, Computer Science Index, EBSCO, SCOPUS and other databases. The journal2023 Impact Factor 4.2, belongs to CAS Literature [Zone 1] Top Journals.. The journal publishes high-quality research articles on the social, economic and cultural impacts of the emerging characteristics of information and communication technologies.

Author

Yuhua Hanna Wu.Ph.D., University of Nottingham, UK; Young Faculty Member, Sino-German Branding Institute.. Her research focuses on digital games and fan culture. Her research has been published in prestigious journals such as Continuum-journal Of Media & Cultural Studies and Convergence-The International Journal of Research into Convergence-The International Journal of Research into New Media Technologies. She has served as a judge at SXSW Sydney, Australia's largest games festival, and is a member of the Chinese DiGRA, the domestic branch of Digra, the world's largest games research organization.

Dr. Wu Yu-wah

Wu Yuhua's thesis isBasic research on Chinese game culture and fan culture.. Drawing on two fundamental theoretical frameworks in media studies, Abjection and Monstrous-feminine, this paper delves into the portrayal of female monsters in Chinese single-player role-playing games (RPGs) and analyzes how fans have reinvented this image. By innovating in relation to other Chinese folklore, classic monster literature, and the Monstrous-feminine theory, sheIn the paper, a completely new concept is proposed--Chinese feminine monstrosity. at the same time, the paper discusses how fans reshape characterization as well as ideology in games, revealing the complex interplay between representation, empowerment, and cultural transformation.

Original link

https://doi.org/10.1080/1369118X.2024.2420027

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