January 14, afternoon.Zhang Liang, Secretary of the General Party Branch and President of Ningbo Museum, Shi Xiaobei, Vice President, Chen Chao, Director of the Department of Display and Exhibition, and Chen Ru, Deputy Director of the Department of Academic Research, and other 6 people.Visit to Sino-German School of Branding. Zhang Yiping, Director of the Sino-German Branding Department, Dean of the Sino-German School of Design and Communication, Dean of the Joint School of the German University of Branding and Applied Sciences, Gao Di, Vice President of the Sino-German School, Stefan Waller, Vice President of the Joint School, Huang Qing, Deputy Secretary of the General Party Branch, Hou Xin, Secretary General of the Ningbo Center for Research on HaiShi Culture, Gao Siyu, Deputy Secretary General, Thomas Hirzel and Christoph Stahl, Associate Professors, received the guests. ) and Associate Professor Christoph Stahl received the guests. The two sides discussedCooperative mode and content of school-local cooperative education, etc.An in-depth discussion was held.
At the cooperation seminar, President Zhang Yiping welcomed the visit of President Zhang Liang and his delegation, and shared the Chinese-German Branding Department'sBrand Building High-end Talent Cultivation, ,Introduction of foreign quality teaching and industry resources, ,Internationalization and integration of industry and educationPractices carried out in the area and highlights the school division's efforts inSpreading Chinese Culture Overseas, ,"Dual system" pilot projectand"Project-embedded" teaching modelInnovative experiences.
President Zhang Liang introduced the basic situation of Ningbo Museum and its future planning and development in brand culture industry. He pointed out that Ningbo Museum has been actively involved in cultural exchanges at home and abroad, and currently plans to co-organize exhibitions with China and Germany on themes such as Serbian history and culture, focusing on the innovative results of cross-cultural exchanges.Based on the Sino-German Branding Institute's professional advantages in the field of branding science and rich experience in the integration of industry and education.He expressed the hope that the two sides can work together through in-depth cooperation to promote the inheritance and innovation of old brands, promote cultural exchanges at home and abroad, and realize the sharing of resources and complement each other's strengths.
Sino-German Branding asAn international teaching and research organization focusing on brand-name subjectsWe have always been committed toCultivating specialists in cross-cultural brand design, brand communication and brand managementIn addition, it helps Chinese brands to go overseas and explores new paths for their cross-cultural innovation and development. The academic department has successively cooperated withEstablishment of industry-teaching integration bases by many famous domestic and foreign enterprises, and actively participates in revitalization and innovation programs for established brands. In addition, the academic departmentActively planned and organized a number of exhibitions in Japan and abroadFor example, the Sino-German School-Enterprise Cooperation Exhibition at the Ningbo Fashion Festival, the "50+50: 50 Years of Diplomatic Relations between China and Germany - Sino-German Youth Brand Design and Cultural Exchange Exhibition" at the Hamburg Campus, the "Old Brand - New National Trend" Innovation and Design Exhibition, etc. "Innovation and Design Exhibition, etc.These results were recognized by the visiting experts.
In the process of negotiating cooperationBoth sides expressed their willingness to deepen cooperation, and discussed the mode of school-local synergy and the content of cooperation that could be carried out.This exchange activity has laid a solid foundation for the future cooperation between the two sides, and will further strengthen the cooperation in the future, and strive for theCultural Exhibitions, Academic Research, International Cultural Exchange and Mutual AppreciationIt has achieved fruitful results in many fields, such as providing more practice platforms for students, promoting the deep integration of culture and education, and jointly promoting the development of brand culture industry.
Ningbo MuseumIt is a comprehensive museum integrating architectural aesthetics, history, culture and art collection, and is an important window to understand Ningbo's history, culture and art. It consists of three parts, namely, theme display, thematic display and temporary exhibition, with a total area of 8,000 square meters of exhibition halls, and it is a national-level museum and an AAAA-level tourist attraction.Important historical, cultural and artistic valueIt is the first Chinese Pritzker Prize winner Wang Shu's masterpiece of New Vernacularism. It is the first Chinese "Pritzker Architecture Prize" winner Wang Shu's "new vernacularism" style masterpiece.
Ningbo Museum is a public welfare class of institutions under the Ningbo Municipal Bureau of Culture, Radio, Television and Tourism.In April 2020, Ningbo Museum and Ningbo Gang Museum integrated to form Ningbo MuseumThe main responsibilities include collecting, researching, protecting, restoring, displaying and disseminating cultural heritage. Its main duties include collecting, collecting, researching, protecting, restoring, displaying and disseminating cultural relics, planning, introducing and organizing various kinds of exhibitions, carrying out academic research, social education and publicity, external exchanges and cooperation, and developing creative products for cultural tourism.
English