January 16th.Reporting Conference on the Results of the Second "Dual System" Internship Program between Sino-German Branding Department and Hape Jardine GroupIt was held in Ningbo Yiren Toys Co. Leaders and teachers of Sino-German Branding Department, relevant leaders of Hape Group, department heads and students of the special class attended the meeting.
Director of the Sino-German Branding Department, Dean of the Sino-German School of Design and Communication / Sino-German Joint AcademyZhang Yiping delivered a speechHe pointed out that the Sino-German Institute of Branding is a major player in the field of branding. He pointed out that the Sino-German School of BrandingIntroduced the German "Dual System" schooling concept., in deep cooperation with Hape Group, through the model of joint school-enterprise training in "learning by doing, learning by doing (TCM)"Helping Sino-German students to grow rapidly in the combination of theory and practice.Adapting to an international corporate atmosphere. He expressed his gratitude to Hape Group for providing a quality practical platform for the students and the dedication of the corporate mentors, and looked forward to the students presenting their wonderful results at the presentation.
Yang Xiuqian, Human Resources Director, Hape GroupHe welcomed the students and faculty members of the Sino-German Branding School. He recognized the performance of the Chinese and German students during the internship and mentioned that the current project between Hape Group and Sino-German Branding DepartmentThere have been many good outputs, some of which have been brought to market. Superintendent Yang said that these achievements not only demonstrated the students' professional abilities, but also injected new vitality into the Hape Group, realizing theMutual Benefits for Enterprises and Universities.
01
Report on Student Corporate Practice
The "Dual System" program is organized by the Sino-German College of Design and Communication (CCDC) in the classes of 2021 in Visual Communication Design, Advertising, Exhibition Economics and Management, International Economics and Trade, and the Chinese University of Hong Kong (CUHK).31 selected students from 4 majorsComposition. Under the joint cultivation of the Department and the Hape Group, the students of the Specialized Class not only learn in-depthHape Group's Corporate Culture, ,Product Design Conceptup toMarket Operation StrategyAlsoParticipated in real corporate projects From market research, creative conception to program implementation, it greatly enhances its ability to flexibly apply theoretical knowledge to solve practical problems in the industry in practice.
At the debriefing site, groups of specialized students presented theirDesigned a series of innovative product packaging, branding campaigns and market-specific marketing strategies for the Hape Group.They also shared their experiences and insights during their internship at Hape Group. In addition, they shared what they saw and experienced during their internship at Hape Group.Won high praise from the judges present.
02
Critique and guidance from business mentors
In a series of enterprise practice programs, Sino-German students showed theExcellent adaptabilityandcreativityThe program was well received by the mentors from the enterprises. They agreed that in this "dual system" practice program, students not onlyEnhanced professional skills, also in communication, teamwork, etc.Achieved overall growth.
Bruce Lee Ruida
Hape Internship
Head of Brand Team 05
"In reviewing the students' performance in their internships, I, as an internship supervisor, wasA heartfelt sense of relief and appreciation. The students demonstratedExtremely inquisitive and adaptableThey are not only able to quickly grasp the professional knowledge required for their positions, but also actively apply the theoretical knowledge to practical work, and this ability to combine theory and practice is impressive. Thanks to the school for providing a platform for us to understand the style of contemporary college students. Although the internship lasts only 3-4 months, the experience accumulated by the students will be a valuable asset.We look forward to more such cooperation opportunities in the future, and work together to train more excellent workplace talents."
Ma Wai Chung (1974-), Hong Kong businessman and politician, Mayor of Hong Kong
Hape Internship
Marketing Communication Public Relations Assistant
"I have seen the growth of Chiayi Chen during her internship. SheVery good cooperation in work, , ,Delivery is also perfect and timelyandProactively communicate with your mentor to report. In terms of professional competence, shedare to try, such as planning activities such as mini-classes and cooperative marketing, preparing sales materials, field trips to ECE fairs, and other sales practices. These experiences have allowedShe has developed a deeper understanding of the industry and marketing, with a grounded event planner. She will be next in line as a new member of our marketing communications department, and I hope that she, too, will stay true to her beginnings and take her career path as far as it will take her."
Tina Zhang Liying
Hape Industry Mentor
Pre N GMO Assistant to the President (Head of Product Development Team)
"We have carefully planned a comprehensive and large program to address the diverse disciplinary backgrounds and future directions of our internship students. To ensure that each student receives the most appropriate guidance, we also matched each of them with an experienced internship mentor. During their internships at Hape Enterprises, the students were faced with heavy design tasks and advice from a variety of sources.Demonstrated good adaptability and teamwork, , ,We recognize them all very well."
03
Presentation of appointment letters and certificates of outstanding corporate practice students
(Yifan Guo, Siyu Hu, Wanying Li, Won Chen, Zixin Liu, Ziyu Zhang)
04
review
because ofSummarize project experience, , ,Discussing the future direction of cooperationThe leaders and teachers of Sino-German Branding Department and the leaders and department heads of Hape Group attended the review meeting of the dual system program. Both sides centered onHow to continue to deepen school-enterprise cooperation, ,Optimization of curriculum and length of internships, ,Conducting research on topics, ,Enhancing the quality of practical teachingIn-depth discussions were held on topics such as.
Sino-German Branding Department cooperated with Hape Yiren Group to organize the pilot class program of "Dual System" for branding majors, which was selected by the Department of Education of Zhejiang Province in April 2023, and selectedMinistry of Education and Zhejiang Province, the second batch of German cooperation "dual system" pilotIt has been organized twice so far.
"Dual system" courses usingThe "dual system" education model of Germany's deep integration of industry and educationThrough the dual combination of theoretical learning and practical training in enterprises, we enhance students' ability to flexibly utilize theoretical knowledge in practice to solve practical problems in the industry, developSino-German Cooperation, School-Enterprise Cooperation, Industry-Education Integrationfor the integration of the characteristics of the cooperative school.
English