中德SGFB“国际品牌创新”系列讲座 | 国际品牌的中国市场挑战与破局之道
编者按: 在全球化、数字化、智能化快速发展的时代，品牌创新成为了企业持续发展的关键因素。无论是产品设计、包装创 […]
中德SGFB“国际品牌创新”系列讲座 | 国际品牌的中国市场挑战与破局之道 Read More »
Sino-German style
We’re 中德人 | 吴卓芸：学术+实战双Buff，硬核成长太“卷”了
“珍惜大学的时光，不要怕试错，多去尝试！给自己多一点余地，多一点选择的空间，哪怕现在还没想好未来的道路。” 本
We’re 中德人 | 吴卓芸：学术+实战双Buff，硬核成长太“卷”了 Read More »
SGFB专业课堂｜寻脉丝路传奇，用品牌思维重写历史记忆
在当今多元文化激烈碰撞、相互交融的时代背景下，传承与弘扬中国传统文化已然成为教育领域肩负的重要使命。中德品牌学
SGFB专业课堂｜寻脉丝路传奇，用品牌思维重写历史记忆 Read More »
We're Chinese-German | Joyce Ma: Women's Basketball Captain with a 4.43 GPA
"There is no such thing as a wasted journey in life... The number one GPA in my major in my junior year stems from every wrong question I made in my freshman year, and the Offer from UCL (University College London) began three years ago with the first
We're Chinese-German | Joyce Ma: Women's Basketball Captain with a 4.43 GPA Read More »
"Duck Slaying Success | Sino-German Freshman Earns 7.5 IELTS Score in First Test, with 8.5 in One Item
2025 At the beginning of the New Year, the Sino-German Branding Department has received a lot of good news, with many students obtaining high scores in their first IELTS test, and students of the 24th grade of the Exhibition Economics and Management (Sino-German 2+2) program became
Yangming Xinxue + AR, National First Prize! Sino-German Students Win in CCVR China Virtual Reality Competition
In January 2025, the 7th China Virtual Reality Competition (CCVR 2024) National Finals came to a successful conclusion. Sino-German Branding Department 22 Exhibition Economics and Management
APS in Progress 丨Chinese-German 2+2 students of the 23rd grade will be introduced to the process of going to Germany.
In order to assist the Chinese-German Branding Department's Class 23 2+2 students to fully prepare for their study in Germany, the department recently held an introduction to the process for Class 2023 to study in Germany. This
Report on the results of the second "dual system" internship program of Sino-German × Hape
On January 16th, the report conference on the results of the second "dual system" internship class between Sino-German Branding Department and Hape Yiren Group was held in Ningbo Yiren Toys Co. Sino-German
First Prize in Class A Competition! Sino-German Students Win in Student Advertising Creative Design Competition
In order to promote the cultivation practice of promoting learning by competition, promoting teaching by competition, and integrating competition and teaching, the Department of Sino-German Branding attaches great importance to the 12th Zhejiang Provincial University Students' Advertising Creative Design Competition and the 16th
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