Course Review

Sino-German SGFB "International Brand Innovation" Lecture Series | Brand Agency Structure and Strategy Management

Editor's Note: In the era of globalization, digitalization and rapid development of intelligence, brand innovation has become a key factor in the sustainable development of enterprises. Whether it is product design, packaging creation [...]

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Teachers and students from the Rheinische Universität für Wissenschaftliche Technische Hochschule (RWTH) in Cologne, Germany, and the Sino-German Department of Branding completed the workshop "Intercultural Innovation in Branding".

Recently, the Rheinische Fachhochschule Köln (University of Applied Sciences Köln), Germany, the industry and commerce

Teachers and students from the Rheinische Universität für Wissenschaftliche Technische Hochschule (RWTH) in Cologne, Germany, and the Sino-German Department of Branding completed the workshop "Intercultural Innovation in Branding". Read More »

Sino-German SGFB National Art Fund Project Expert Course Series|International Design Language for Chinese Brands

Recently, the Sino-German Branding Institute's National Art Fund funded project "Training of Innovative Design Talents for Characteristic Brands in the Yangtze River Delta" invited Professor and Doctoral Supervisor of the College of Fine Arts of Soochow University to participate in the training program.

Sino-German SGFB National Art Fund Project Expert Course Series|International Design Language for Chinese Brands Read More »

Sino-German SGFB National Art Fund Program Expert Course Series|Ansgar Eidens: Multi-sensory Brand Experience Design

Recently, the Sino-German Department of Branding's National Art Fund funded project "Training of Innovative Design Talents for Characteristic Brands in the Yangtze River Delta" invited the visual communication designers from the German University of Branding and Applied Sciences (UBA) to participate in the training program.

Sino-German SGFB National Art Fund Program Expert Course Series|Ansgar Eidens: Multi-sensory Brand Experience Design Read More »

Sino-German SGFB National Art Fund Program Expert Course Series|Liao Xi: Jiangnan Artifacts and Brand Creation

Recently, the Sino-German Branding Department's National Art Fund funded project "Training of Innovative Design Talents for Specialty Brands in the Yangtze River Delta" invited the Vice Dean of the School of Design of Jiangnan University and the Director of the Creativity and Design Department of the Jiangnan University of Science and Technology to participate in the training program.

Sino-German SGFB National Art Fund Program Expert Course Series|Liao Xi: Jiangnan Artifacts and Brand Creation Read More »

Sino-German SGFB National Art Fund Program Expert Course Series|Chen Guanhong: Shanghai Modern Brand Design Development

Recently, the Sino-German Branding Institute's National Art Fund funded project "Training of Innovative Design Talents for Specialty Brands in the Yangtze River Delta" invited famous brand designers of long-established brands, Shanghai Packaging

Sino-German SGFB National Art Fund Program Expert Course Series|Chen Guanhong: Shanghai Modern Brand Design Development Read More »

Sino-German SGFB National Art Fund Program Expert Course Series|Li Yan: Intercultural Brand Communication

Recently, the Sino-German Branding Institute's National Art Fund funded project "Training of Innovative Design Talents for Specialty Brands in the Yangtze River Delta" invited Mr. Li, Associate Professor of Yunnan University of Finance and Economics's School of International Business and Economics, to participate in the training program.

Sino-German SGFB National Art Fund Program Expert Course Series|Li Yan: Intercultural Brand Communication Read More »

Sino-German SGFB National Art Fund Program Expert Course Series|Lei Haibo: AIGC New Quality Creative Productivity

Recently, the Sino-German Branding Department of the National Art Fund funded project "Yangtze River Delta Characteristic Brand Innovation and Design Talent Training" invited the founder and CEO of Sino-Taiwanese Firebird Technology, the A-shareholder of the company to participate in the training program.

Sino-German SGFB National Art Fund Program Expert Course Series|Lei Haibo: AIGC New Quality Creative Productivity Read More »

Sino-German SGFB National Art Fund Program Expert Course Series|Wang Jianjun: New Trends in Brand Design and Communication

Recently, the Sino-German Branding Department of the National Art Fund funded project "Yangtze River Delta Characteristic Brand Innovation and Design Talent Training" invited the vice president of the China Academy of Art International Union College,

Sino-German SGFB National Art Fund Program Expert Course Series|Wang Jianjun: New Trends in Brand Design and Communication Read More »

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