Course Introduction: Psychology of Advertising and Neuromarketing is a compulsory course for Exhibition Management and Advertising majors in Sino-German College of Design and Communication. It is taught by a foreign teacher with [...]
Unlocking the mysterious code of marketing psychology Read More »
Course Description: Advertising itself involves economics and is a product of the development of market economy to a certain stage. Many of the laws revealed in economics and marketing, advertising activities
Professor Johannes shines a light on the economic "undercurrents" around you Read More »
Course Introduction: The art of illustration is divided into artistic illustration and commercial illustration. Artistic illustration emphasizes the creator as the main body, expresses the inner self-consciousness, and weakens the commercial demands. Commercial Illustration
Sino-German illustration design class results show Read More »
Course Introduction: "Exhibition Planning and Theoretical Practice" is one of the brand core courses of the Exhibition Economics and Management (Sino-German) program. Based on the main challenge of sustainability in the era
See how Transformation Design makes design more loving Read More »
Course Introduction: After seven full weeks, the students of Advertising 2+2 and Visual Communication Design 2+2 of the 19th grade of Sino-German College have completed the course organized by the German teacher Stefan.
Sino-German photography class results show Read More »
Course Description: Fundamentals of Brand Design is designed to enable students to learn, understand and use brand design.
English