Editor's Note: Against the backdrop of broadening globalization, digital technology innovation, and the rising tide of intelligence, deepening the exploration and exchange of Haisi culture has become a driving force for the [...]...
In today's age of digitalization, the rapid development of technology, especially the widespread use of artificial intelligence (AI), is profoundly changing consumer preferences,
SGFB Professional Class｜How to improve consumer research with AI tools? Read More »
Editor's Note: In the era of globalization, digitalization and rapid development of intelligence, brand innovation has become a key factor in the sustainable development of enterprises. Whether it is product design, packaging creation
Editor's Note: In the era of globalization, digitalization and rapid development of intelligence, brand innovation has become a key factor in the sustainable development of enterprises. Whether it is product design, packaging creation
Recently, the Rheinische Fachhochschule Köln (University of Applied Sciences Köln), Germany, the industry and commerce
Editor's Note: In the era of globalization, digitalization and rapid development of intelligence, brand innovation has become a key factor in the sustainable development of enterprises. Whether it is product design, packaging creation
SGFB Lecture Series "International Brand Innovation" | The Three Engines of Brand Power Read More »
Recently, one of the most influential international awards in the global creative field - MUSE Creative Awards 2024 in the US
Good News | Sino-German Student Receives 2024 American Muse Award for Creativity! Read More »
Recently, the Ministry of Education announced the selection results of the 7th National College Students' Network Culture Festival and the National Colleges and Universities' Network Education Excellent Works Selection and Display Activity. Produced by students of Sino-German Branding Department
Recently, the Sino-German Branding Institute's National Art Fund funded project "Training of Innovative Design Talents for Characteristic Brands in the Yangtze River Delta" invited Professor and Doctoral Supervisor of the College of Fine Arts of Soochow University to participate in the training program.
Recently, the Sino-German Department of Branding's National Art Fund funded project "Training of Innovative Design Talents for Characteristic Brands in the Yangtze River Delta" invited the visual communication designers from the German University of Branding and Applied Sciences (UBA) to participate in the training program.
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