She, "Trinity" into the Sino-German Branding Department of Visual Communication Design (Sino-German 2 + 2 double degree) major, before enrolling in the art of zero foundation, four years of college grades in each academic year are in the [...]
Offers from the world's top schools x 8. Yijie Jin, you're awesome! Read More »
On May 10th, the 2024th Brand Design Graduation Exhibition of Sino-German Branding Department was held on the 3rd floor of Building 51, Qianhu Campus of Zhejiang Wanli College. The Department of Academic Affairs of Zhejiang Miles College, the State
Sino-German Branding Graduation Exhibition 2024 successfully organized Read More »
April is a beautiful month, and the good news is coming. Huang Zihan from grade 20, majoring in Advertising (Sino-German 2+2 Dual Degree), has successfully applied for graduate school and won the 16th place in the world ranking of art and design disciplines.
Tianyi Pavilion Museum brand IP image design Dongsheng street community group brand image shaping Chengjia rebranding full case design HAPE (Yiren) toys offline store: fast
Outstanding Graduation Design for the Class of 2023 Read More »
As the jewel of Chinese culture, the long-established enterprise carries a deep historical and cultural heritage and unique brand value; however, the impact of the modern market has forced the long-established brand to follow the trend of changing
Editor's note: In the era of globalization, digitalization and rapid development of intelligence, brand innovation has become a key factor for the sustainable development of enterprises. Whether it is product design, packaging innovation
As a ''golden signboard'' in commercial development, the old firms occupy an important position in the economic and consumer fields Although the old firms have a rich history and cultural heritage, it is not easy to find them.
With the changes in the market and the upgrading of consumer demands, old brands are facing more and more competition, and the rising trend of brand rejuvenation has brought new challenges to the old brands.
In an era of roiling digital waves, the field of brand building and design is undergoing an unprecedented transformation. In this transformation, new technologies such as Artificial Intelligence (AI) play an
SGFB Professional Class｜Based on the principle, embracing changes Read More »
Recently, Xu Xiaogou, Founder of the International Mobility Research Institute (IMRI) and Distinguished Professor of the Sino-German Branding Institute (BI), gave a lecture on "Saving the Narrative of the SDGs: AI, 3Rs" to the students and faculty of the BI.
SGFB Professional Lecture ｜ Saving the SDG Narrative: AI, 3E, Mobile Read More »
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