In an era of tumbling digital waves, the field of brand building and design is undergoing an unprecedented transformation. In this transformation, new technologies such as Artificial Intelligence (AI) play [...]
SGFB Professional Class｜Based on the principle, embracing changes Read More »
Recently, Xu Xiaogou, Founder of the International Mobility Research Institute (IMRI) and Distinguished Professor of the Sino-German Branding Institute (BI), gave a lecture on "Saving the Narrative of the SDGs: AI, 3Rs" to the students and faculty of the BI.
SGFB Professional Lecture ｜ Saving the SDG Narrative: AI, 3E, Mobile Read More »
The concept and culture of a brand needs to be communicated through a variety of channels and means. In the age of new media, it is important to plan your brand communication strategy! Here, Ki
SGFB Professional Class｜How to make young people like German beverage brands? Read More »
In the colorful digital world, the appeal of moving image design is irresistible. It's a way to enliven still images and make a bland storyline compelling.
Against the backdrop of a rapidly evolving society, design thinking and sustainability have become the twin springs of leading change. Design thinking focuses on user-centered solutions, while sustainability
SGFB Professional Class｜Design Thinking and Sustainability: How to Make Design Green Read More »
Towards the end of 2023, the Sino-German Branding Department has received a good news: up to now, seven students of the International Economics and Trade (Chinese and Foreign 2+2 Dual Degree) class have been enrolled in the partner university, Hertfordshire University in the UK.
The main character of today's "We're Sino-German" interview is Zhu Mengqi from the Visual Communication Design (Sino-German 2+2 Dual Degree) class of 19 in the Sino-German Branding Department. As of today
We're Sino-German｜Mengqi Zhu: Sailing in Ningbo, setting sail in Hamburg Read More »
"Anything can be defined as a brand, including Hong Lei." Hong Lei genuinely talks about the introduction of his own brand, "My brand Logo is made up of the word
We're Zhongde Ren｜Hong Lei: One year early admission to the University of Sydney Read More »
Packaging is the first thing consumers see about a product and determines the first impression it provides. Sufficiently beautiful packaging can make the item stand out in a crowd of similar products, helping to
SGI Professional Classroom | Into the World of Packaging Design Read More »
Today's "We're Sino-German" interview is with Ms. Jingyi Lou from the Visual Communication Design Program (Sino-German 2+2) of Sino-German Institute of Design and Communication (SGIDC), class of 19. Intercept
We're Sino-German｜Jing-Yi Lou: In Sino-German, I found the right direction Read More »
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