Sino-German style

Cao Sijie and other students of Sino-German Branding Department won the second prize of the Fifth National Colleges and Universities Business Elite Challenge.

Recently, the Fifth National University Business Elite Challenge announced the list of winners. Cao Sijie and Sun Yu from Class 22A2 of Exhibition Economics and Management (Sino-German 2+2) of Sino-German Branding [...].

Cao Sijie and other students of Sino-German Branding Department won the second prize of the Fifth National Colleges and Universities Business Elite Challenge. Read More »

Mr. Shi Chenyun's work from Sino-German Branding won the Honorable Mention Award in UNESCO's Global Youth Multimedia Competition.

The official website of UNESCO Global Youth Multimedia Contest: Shi Chenyun, Class 23A1, Sino-German Branding Department, Exhibition Economics and Management (Sino-German 2+2), has submitted the entry

Mr. Shi Chenyun's work from Sino-German Branding won the Honorable Mention Award in UNESCO's Global Youth Multimedia Competition. Read More »

We're Sino-German | Huang Zihan Receives 380,000 RMB Scholarship from Top U.S. University

April is a beautiful month, and the good news is coming. Huang Zihan from grade 20, majoring in Advertising (Sino-German 2+2 Dual Degree), has successfully applied for graduate school and won the 16th place in the world ranking of art and design disciplines.

We're Sino-German | Huang Zihan Receives 380,000 RMB Scholarship from Top U.S. University Read More »

Sino-German SGFB School-Enterprise Cooperation | Brand Renewal of the Chinese Time-honored Brand - Shanghai Meccadine

As the jewel of Chinese culture, the long-established enterprise carries a deep historical and cultural heritage and unique brand value; however, the impact of the modern market has forced the long-established brand to follow the trend of changing

Sino-German SGFB School-Enterprise Cooperation | Brand Renewal of the Chinese Time-honored Brand - Shanghai Meccadine Read More »

SGFB "International Brand Innovation" Lecture Series|Mobile Narrative: Creative Expression in the Digital Age

Editor's note: In the era of globalization, digitalization and rapid development of intelligence, brand innovation has become a key factor for the sustainable development of enterprises. Whether it is product design, packaging innovation

SGFB "International Brand Innovation" Lecture Series|Mobile Narrative: Creative Expression in the Digital Age Read More »

Sino-German SGFB School-Enterprise Cooperation | Chinese Old Brand - Shanghai Longmen Aquatic Products Brand Renewal

As a ''golden signboard'' in commercial development, the old firms occupy an important position in the economic and consumer fields Although the old firms have a rich history and cultural heritage, it is not easy to find them.

Sino-German SGFB School-Enterprise Cooperation | Chinese Old Brand - Shanghai Longmen Aquatic Products Brand Renewal Read More »

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