In order to promote the integration of industry and education in Sino-German College and strengthen the "integration of engineering and knowledge in practice", on April 1, Sino-German College of Design and Communication invited Zhuang Xuejiao, Vice General Manager of Shanghai Jiuru City Group Integrated Support Center, Zhang Li, Manager of Brand Department, and Zhou Lin, Vice General Manager, to visit the College and exchange views on the cooperation model and mechanism between schools and enterprises, and jointly To promote the establishment of school-enterprise linkage talent training model. Our Executive Vice President Zhang Yiping and Party General Secretary Ding Yajun received the visiting experts from the group.
Jiu Ru Cheng Group is a comprehensive operator of senior care services that integrates medicine, health, health care, education, research and travel. The Group started in 2009 and has been cultivating the medical and health care industry for ten years, using a standardized operation system to improve service quality. At present, the Group has opened rehabilitation hospitals in 2 municipalities, 10 provinces, 48 cities, 126 chain-operated senior care institutions, 562 community centers, more than 5,000 employees, a total of more than 30,000 beds, and serves more than one million elderly people at home every year.
As a leader in the senior care industry, Jiu Ru Cheng Group actively carries out school-enterprise cooperation and talent cultivation, and plans to carry out in-depth cooperation with our college in terms of integration of production and education.
Vice President Zhang Yiping introduced the overview of the Sino-German College to the delegation of Jiuru City Group, and Director of the Department of Visual Communication Design Gao Di introduced the development of the integration of industry and education projects in the College. The experts of Jiuru City expressed their high recognition of the innovative concept of student-oriented education and affirmed the innovative international teaching model and academic achievements of the Sino-German College of Design and Communication, which is "co-established by China and Germany, and integrated with industry and education", with the brand as the core.
In the course "Chinese Culture and Chinese Branding", the German and Chinese students presented their branding solutions for the Jiu Ru Cheng Group on the topic "International Transformation and Upgrading of Chinese Brands". The Chinese and German students impressed the company instructors with their solutions.
Jiu Ru Cheng Group would like to invite branding experts from both Chinese and German universities to provide training to the group's cadres and relevant departments on brand design, communication and management, and help the backbone of the company to build brand awareness.
Zhongde College hopes that Jiuyu City Group will provide a platform for students to practice and project-based teaching, and cooperate through research and brand design and communication projects for students in the senior care industry. The two sides had an in-depth and enthusiastic discussion on the way of future cooperation, such as building a practice base for the integration of industry and education, and corporate donations.
In the course "Chinese Culture and Chinese Branding", the German and Chinese students presented their branding solutions for the Jiu Ru Cheng Group on the topic "International Transformation and Upgrading of Chinese Brands". The Chinese and German students impressed the company instructors with their solutions.
Jiu Ru Cheng Group would like to invite branding experts from both Chinese and German universities to provide training to the group's cadres and relevant departments on brand design, communication and management, and help the backbone of the company to build brand awareness.
Zhongde College hopes that Jiuyu City Group will provide a platform for students to practice and project-based teaching, and cooperate through research and brand design and communication projects for students in the senior care industry. The two sides had an in-depth and enthusiastic discussion on the way of future cooperation, such as building a practice base for the integration of industry and education, and corporate donations.
Taking the cooperation with Jiuyu City Group as an opportunity, Sino-German College will actively expand the function of school operation, continuously improve the internal construction, enhance the teaching level, and actively promote the integration of industry and education in talent training; strengthen the cooperation between schools and enterprises to better serve the construction of local economy and the transformation of "Made in China" to "Brand in China". To strengthen the cooperation between schools and enterprises, to better serve the local economic construction and to deliver diversified cross-cultural professionals for the transformation of "Made in China" to "Brand China".
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