SGI Professional Lecture | National trend, break the circle: old brand new vitality

Event Venue: Academic Lecture Hall

Speaker: Prof. Haixian Ni

Topic:Brand Design: New Vitality for Old BrandsLecture and "The 17th China Good Ideas Competition Old Fashioned - New National Tide Innovative Design Track Presentation"

Time: March 30 evening

Lecturer Introduction: Prof. Ni Haixian is a professor at the College of Art, Design and Communication of East China University of Science and Technology, an adjunct professor at the International Fashion Institute of Donghua University, founder of Shanghai Roundabout Brand Communication and Creative Voice, a high-level overseas introduced talent in Shanghai, and a recipient of Shanghai May Day Labor Medal, with rich experience in teaching and practice of old brand innovation.

Brief description of the event: In this lecture, he started fromInterpretation of the current state of development of old brandsand"Old brand polishing plan"Two parts, leading the students into an exploration of the fusion of old and national trends and innovation.

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