The "Tide of the East, Style Ningbo" - 2023 Ningbo Fashion Festival and the 27th Ningbo International Fashion Festival (hereinafter referred to as "Fashion Festival") was successfully concluded on October 21st.In the exhibition of Ningbo Fashion Festival, Sino-German Department of Branding and School of Design, Art and Architecture, together with Hape Group and Guangbo Group and other leading enterprises, showed the results of the school-enterprise cooperation projects in a comprehensive way, highlighting the power of Wanli's up-and-coming design.
The exhibition was awardedCity leaders highly affirmed, , ,By more than 100 media outletsThe competition for coverage of the whole network exposureBreaking a million times. The Sino-German Department of Branding was highly appreciated by all walks of life, and the exhibition became a popular booth at the Ningbo Fashion Festival with a constant stream of visitors. In the end, Zhejiang Wanli College's "Light of Youth" industry-education integration theme exhibition area was awarded by the organizer."Contribution to Fashion School-Enterprise Cooperation Award"and"Best Popularity Award".
On the first day of the exhibition, Peng Jaxue, member of the Standing Committee of Zhejiang Provincial Party Committee and Secretary of Ningbo Municipal Party Committee, Tang Feifan, Deputy Secretary of Ningbo Municipal Party Committee and Mayor of Ningbo, and Li Qiang, Deputy Director of the Department of Consumer Goods of the Ministry of Industry and Information Technology, and other leaders visited the booth. Vice President Yang Zhenfeng, Stefan Waller, Vice Dean of the Joint School of German Brand University of Applied Sciences of Zhejiang Wanli College, Fu Lixin, Dean of the School of Design, Art and Architecture of Zhejiang Wanli College, and Gao Di, Assistant to the Dean of the Sino-German School of Design and Communication and Head of the Department of Visual Communication, introduced the works of integration of industry and education for the city leaders.Secretary Peng highly affirmed the education model of school-enterprise cooperation and expected Wanli to continue to cooperate with enterprises in Ningbo and jointly promote the new style of Ningbo fashion.
The exhibition received a lot of media coverage, including China Education News, China Service Network, Modern Gold News and Ningbo Daily... Modern Gold News and ChinaService.com did a live interview for the Sino-German Branding Department. Modern Gold News also expressed the willingness to cooperate with the school department for brand design and peripheral design.
The work of the students of the Sino-German Branding Department was also recognized by theRecognition from the business side.. Some of the exhibitors came to visit the store andOn-site cooperation with the Ministry of Academic AffairsJessica Wang, Marketing Director of Ty, a brand of the Hape Group, expressed her love for the exhibition and expressed her hope to enhance the breadth and depth of cooperation with the Sino-German Branding Department, to further explore new ways of playing with existing product lines, and to create possibilities for expanding new product lines. The Ningbo Toy Association expressed its hope that there would be opportunities for cooperation with the department to develop new products.
The exhibition lasted for three days, during which it attracted many on-siteYoung people gather around to punch the clockThe young exhibitors were very interested in the students' designs. The young exhibitors were so interested in the students' designs that they couldn't wait to carry the bags from the "Light of Youth" exhibition, taking photos and sharing them with their friends.
The interesting and lively exhibits not only attracted young people, but also gained a large number of lively young visitors.They were either walking between the cute and vivid IP toys or immersed in the visual and interactive experience brought by the "Rhythm of Silk Road - Sino-European Cultural Interactive Installation". They either shuttled between the cute and vivid IP toys or immersed themselves in the visual and interactive experience brought by the "Rhythm of the Silk Road - Sino-European Cultural Interactive Installation", which added a different kind of vitality to the exhibition site.
This time, the Sino-German Department of Branding interpreted the theme of the festival "Tide of the East, Style of Ningbo" with rich industrial and academic achievements in the exhibition of the Ningbo Fashion Festival, just as the mayor of Ningbo Tong Feifan said in his opening speech:"We will take this event as an opportunity to strive to make Ningbo a cutting-edge wind vane of fashion, a curator of innovation, and a debut site for new products, so that 'Ningbo Dress' can become a beautiful business card of the fashion capital of the Oriental coast."The Department will continue to cooperate with leading enterprises at home and abroad to deepen the teaching mechanism of industry-teaching integration and grow towards "Shang".Contributing to the economic development and brand building of Yongcheng City.
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