Recently, the fifth list of typical cases of educational reform and innovation in Ningbo was announced. Our "Sino-German Cooperative School Organization Approved by the Ministry of Education" was selected as an excellent case.
In April 2023, the non-independent legal person Chinese-foreign cooperative school-running institution "Joint College of Zhejiang Wanli University and German Brand University of Applied Sciences" (referred to as Joint College) was approved by the Ministry of Education, which is a breakthrough for the non-independent legal person Chinese-foreign cooperative school-running institution to be approved by the Ministry of Education, following the success of organizing the University of Nottingham Ningbo. This is a breakthrough for the university to realize non-independent legal person Chinese-foreign cooperation after the successful organization of University of Nottingham Ningbo. Only 3 institutions were approved in the province, and the Joint College was the only one approved among the universities in Ningbo.2023 In June, the inauguration ceremony of the Sino-German Joint College was held, which was witnessed by the Consul General of Germany in Shanghai, the president of the Sino-German Friendship Association, and leaders of the city and the province.2024 In September, the first 110 students (national enrollment) were successfully enrolled in the Sino-German Joint College.2025 The Joint College is the only one approved by the Ministry of Education.
The Sino-German Joint College will carry out undergraduate education and offer the majors of Visual Communication Design (Brand Design) and Advertising (Brand Communication), which will be open for national enrollment from 2023. All the majors are dual-degree programs, i.e., all the students of Sino-German Joint College can obtain the certificate and degree of general higher education issued by Zhejiang Wanli University and the degree certificate issued by German University of Brand Applied Sciences at the same time.
Our university has extensive and in-depth cooperation with the German University of Branding and Applied Sciences.In 2017, the two universities signed an agreement to set up the Sino-German School of Design and Communication and carry out the inter-school cooperation credit mutual recognition program; in 2018, the two universities cooperated to set up the Hamburg Campus of Zhejiang Wanli University; in 2020, the two universities cooperated to set up the Institute of Brand Science; in 2023, the Ministry of Education approved the establishment of a joint college of the German Branding and Applied Sciences University of Zhejiang Wanli University, and the university integrated the Sino-German Brand Science Department, the Sino-German Joint College and the Institute of Brand Science. In 2023, the Ministry of Education approved the establishment of Zhejiang Wanli University German Brand Applied Science Joint College, and the school integrated the Sino-German School of Design and Communication, the Sino-German Joint College and the Institute of Brand Science to set up the Sino-German Department of Brand Science. The university has continued to introduce, digest and absorb German high-quality educational resources, develop new cross-disciplines, and fill the gaps in the discipline of "brand science". Focusing on "brand science", we will integrate and innovate to build new undergraduate majors in brand design, brand management and brand communication. The Sino-German Department of Branding will give full play to its three major advantages, namely, the resource channel advantage of international cooperation, the emerging discipline advantage of branding science, and the organizational platform advantage of industry-science-education fusion, and strive to realize the four-dimensional development of "Chinese spirit, German standard, brand leadership, and industry-science-education fusion".
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