Recently, the Department of Education of Zhejiang Province announced the results of the third batch of provincial first-class undergraduate internationalization courses, and the team of Mr. Huang Heqing from the Sino-German Branding Department ofChina ProfileMr. Zhou Xinyan's teamBrand Planning and Philosophyand Mr. Pan Yu's team ofPrinciples of Economics 2Entry. Since 2020 to date, the Department has had three cohorts of total7 Courses Recognized as Provincial First-class Undergraduate Internationalization Courses, , ,2 courses recognized as first-class undergraduate offline courses at the provincial level.
In recent years, the Sino-German Brand School has activelyIntroducing, digesting, absorbing and transforming the curriculum system and teaching resources of German universities of applied sciences., based on the concept of interdisciplinary intersection and the internationalization transformation of the curriculum, with curriculum construction leading to professional construction.Collaboration between Chinese and German teachers, co-developed a series of specialized courses in high-quality brand-name disciplines, providing a wealth of learning resources and practice opportunities for students from all disciplines in the School Division.
Sino-German Faculty of Branding
Provincial First Class Program Overview
Chinese Culture and Brand Design
Chinese Culture & Branding Design
Course Leader:Zhang Yiping
Other key members of the team:Zhou Nan Zhou Xinyan
Stefan Waller Hendrik Moeller
Chinese Culture and Brand Design is a practical course for 3rd year undergraduate students of Visual Communication Design, utilizing the resources of our university's cooperation with German schools and enterprises. Through the study of the theoretical relevance of brand science and Chinese culture, students are able to establish a brand visual framework for enterprises from the perspective of geo-culture and carry out brand design in a targeted way; the theoretical study of the brand knowledge module guides students to establish an interdisciplinary branding mindset, master the basic rules of brand design, and understand the role of design elements in cultural communication; the social practice cultivates students' market sensitivity and design foresight at the practical operation level of interdisciplinary, inter-place, and inter-culture, enhancing their comprehensive competitiveness for employment in the workplace. Social practice cultivates students' market sensitivity and design foresight at the interdisciplinary, cross-site and cross-cultural levels, and enhances their comprehensive competitiveness in the workplace.
This course hopes toInternationalized school-enterprise joint teaching modeIn order to solve the problems of Chinese culture as an important element of ideology and politics in Chinese-foreign cooperative education programs, which has failed to be effectively integrated in professional courses; to solve the problems of students' abilities such as teamwork ability, weak interdisciplinary practical ability, and insufficient innovative thinking; and to solve the problems that there is a gap between the students' vocational literacy and skills and the requirements of the enterprises' positions, and that the classroom teaching fails to be applied in the classroom.
Fundamentals of Brand Design
Basics of Brand Design
Course Leader:Gordy
Other key members of the team:Zhou Nan Zhang Yiping
Hendrik Moeller Benjamin Vogt
Fundamentals of Branding Design is utilizing the high quality faculty of our university, which is built in deep cooperation with German universities.An internationalized curriculum that aims to cultivate future literate brand designers.The course is dedicated to cultivating students who can use brand science methods to gain a holistic vision of brand strategy, brand design and brand communication from different cultural perspectives in China and the West. The program is committed to cultivating students who can use brand science to gain a holistic vision of brand strategy, brand design and brand communication from different cultural perspectives in China and the West, and who can systematically master the aesthetic principles of brand design, creative thinking methods, and integrated design methods. The students will have the ability to integrate the innovation and application of different visual elements of Chinese and Western cultures; they will have the awareness of "community of human destiny", the spirit of transnational teamwork, the internationalization of professionalism, and the spirit of social responsibility of applying what they have learned, and they will be high-quality future brand design talents who are all-rounded in morality, intelligence, physical fitness, aesthetics, and labor.
Fundamentals of Brand Management
Basics of Brand Management
Course Leader:Stefan Waller
Other key members of the team:Zhou Xinyan Hou Jiasheng Anke Fochler Lin Chen
Based on the domestic and international market demand for cross-cultural talents in this field, and relying on the in-depth collaboration with the German partner institutions, the "Fundamentals of Brand Management" course aims to provide international and Chinese students majoring in brand management, communication and design with the opportunity to learn about brand management, communication and design in China, as well as to learn more about brand management, communication and design.Laying the foundations of brand management theory and practice.. It helps students to master the basic knowledge of brand building and management from the perspective of interdisciplinary integration; to understand the influence of Chinese culture on economic and industrial transformation and upgrading; to have the ability of cross-cultural communication and learning; to have the ability of brand marketing and management; to organically combine Chinese and Western cultures with the international brand and market in a cross-cultural context, and to realize the use of branding thinking in the inheritance, innovation and promotion of their own cultures; and to broaden the internationalization perspective of the students. To broaden students' international perspective, to understand the core philosophical concepts and values of Chinese and Western cultures, and to cultivate new era brand industry practitioners with cross-cultural professionalism.
Brand Planning and Philosophy
Branding Planning and Conception
Course Leader:Zhou Xinyan
Other key members of the team:Gaudi Zhou Nan Stefan Waller Ni Jun
Brand Planning and Concepts is a required course for international students in the 2nd year of undergraduate studies in Advertising and Exhibition Economics and Management. It helps students master the core knowledge of brand planning and concept; familiarize them with the thinking and methods of enhancing brand loyalty management; and grasp and skillfully apply the overall logic and strategic framework of brand strategy. To equip students with the ability to communicate in English, interdisciplinary integration, cross-cultural integration project practice, cross-cultural communication skills and teamwork in an international environment. Cultivate students' cross-cultural literacy, cross-cultural understanding and critical thinking to tell the story of China's brands based on an international perspective, and the spirit of professional responsibility to apply what they have learned;The concept of "community of destiny" is used to construct students' internationalized vision, and professional responsibility and cultural commitment to serve corporate branding with the profession..
Principles of Economics 2
Macroeconomics
Course Leader:Pan Yu (1933-), female astronaut in Chinese opera, plays a leading role
Other key members of the team:Wang Jin Zhang Ji
Principles of Economics 2 is a compulsory course for the majors of Exhibition Economics and Management (Chinese-German 2+2 dual degree) and International Economics and Trade (Chinese-foreign 2+2 dual degree).The course takes the total national economy as the object of study, analyzes the relationship between macroeconomic variables and reveals the operating laws of the macroeconomy, with the main contents including short-term economic fluctuation model, long-term economic growth model, open economy and macroeconomic policy. Through the study of this course, it helps students to understand the basic laws of macroeconomic operation, understand the macroeconomic environment of business decision-making, and provide a theoretical basis for the scientific decision-making of individuals, families, and enterprises; improves students' ability to analyze economic theories and solve practical problems in economic development, and establishes a correct economic awareness and a new economic concept; cultivates the students to analyze the differences in economic development between countries with a global perspective. To better understand that economic development is the foundation of national development, and that economic development is aimed at national prosperity and people's happiness, and to cultivate students to establish correct values.
China Profile
An Overview of China
Course Leader:Huang Heqing
Other key members of the team:Zhang Rong, Wu Xiangmin
The China Profile is designed forUndergraduate/Masters International StudentsA compulsory course of not less than 4 credits offered. This course is taught in English throughBlended online and offline teaching formats, teaching Chinese land, history, ethnicity, customs, ideology, science and technology, education and other aspects of knowledge, leading international students to appreciate the spirit of Chinese culture, the overview of the development of Chinese society, feel the core values of Chinese culture, and create a desire to learn more about China, and to cultivate a deeper understanding of China.Zhihua YouhuaThe aim of the program is to develop the learner's cultural competence and critical thinking skills while focusing on the emotions of the learner.
International Finance
International Finance
Course Leader:Andriana Rivo
Other key members of the team:Pan Yu Chen Shijia
International Finance is a compulsory course for the International Economics and Trade (Chinese and Foreign 2+2 Dual Degree) program, which is based on the premise of an open economy.A comprehensive study of the laws governing the turnover and movement of money and funds internationallyThe main contents include the basic principles and operation mechanism of balance of payments, foreign exchange, exchange rate, foreign exchange transactions, international financial market and foreign exchange risk prevention. This course will "value shaping, knowledge transfer and ability training" organic integration, theory combined with practice, so that students really grasp the international and domestic international financial activities related to the operation of the law, as well as according to the requirements of economic and financial globalization to explore China's financial policy in the face of international financial risks, the impact of international speculative capital practice, and improve the ability to analyze and solve the basic problems in the field of international finance, to meet the process of China's economic opening up to the outside world. It improves students' ability to analyze and solve basic problems in the field of international finance, and meets the need for high-quality, applied and innovative talents in the process of China's economic opening to the outside world.
Typography
Typography Design
Course Leader:Gordy
Other key members of the team:Wang Liying Qian Nan Benjamin Vogt
Typography is a basic course for the visual communication design students of the "Sino-German 2+2" program. The course introduces western typeface design into the curriculum, forming a cross-cultural fusion of knowledge content through two modules of Chinese and western typefaces. The course structure consists of four parts: Chinese and Western cultural cognition, creative font design methods, typography methods, and enterprise project practice, forming a complete closed loop from theory to practice, and cultivating students' cultural sensitivity and cognitive literacy. Students will be able to fully understand the origin and spiritual core of Chinese and Western fonts from different cultural perspectives, systematically master the aesthetic principles and design application methods of font design, and realize the inheritance, innovation and promotion of the national visual elements in the international context; and cultivate the humanistic qualities of students to establish the awareness of Chinese cultural subjects and cultural coordinates with an international perspective.Cultivate innovative brand designers with international professionalism as well as a sense of nationalism and mission..
Intercultural Competence Development
Intercultural Communicative Competence Development
Course Leader:Luo Jun
Other key members of the team:Zhu Xiaomei Dai Siyu Weng Yingying
Intercultural Competence Development aims to implement the university's development orientation of "innovative, internationalized, and distinctive high-level applied university", utilizing the research results of the course team's participation in international cooperation research projects in the field of intercultural communication, and combining the characteristics of the Sino-German Branding Department's intercultural education and international talent cultivation.The "2+2" and "4+0" curriculums are tailored to the needs of students aiming for internationalization and employment..
The course aims to enable learners to understand Chinese local culture and other different cultures in terms of knowledge, to recognize themselves and others objectively; to understand and respect cultural diversity in terms of emotional attitude and to be more tolerant; to be able to understand and explain the reasons for conflicts between different cultures in the process of actual cross-cultural communication and to be able to reasonably cope with and solve problems and contradictions, so as to strengthen their awareness of cross-cultural communication and their ability to practise it, and to be guided by the concept of the unity of knowledge and action in mutual appreciation of different civilizations. Under the guidance of the concept of the unity of knowledge and action, they can carry out exchanges of mutual appreciation of different civilizations.
English