On May 7th, Feng Guoliang, General Manager of Heguang New Energy Technology Co., Ltd, and Wei Lizhen, Deputy General Manager, visited Sino-German Branding Department.Stefan Waller Mr. Zhang Yiping, Director of Sino-German Branding Department and Dean of Sino-German School of Design and Communication, and Mr. Stefan Waller, Vice Dean of the Joint School of German Branding University of Applied Sciences of Zhejiang Wanli University, received the guests. The two sides discussed the mode and content of school-enterprise cooperation.
As the largest manufacturer of square silicon cores for polysilicon in China and a representative of Chinese new energy enterprises, Heguang New Energy Technology Company has long had a layout for overseas expansion, and has already set up branches in Germany and other places, with business all over Europe. The company actively participates in world exhibitions to demonstrate the strength and achievements of Chinese new energy technology, and at the same time meets the diversified market demand of B2B and B2C.During this visit to Sino-German Branding Institute, General Manager Feng Guoliang expressed his hope to further strengthen brand building and market promotion and realize the strategic goal of branding in the sea by taking advantage of the Institute's emerging disciplines in branding science and the resource channels of international cooperation.
As an international school focusing on the discipline of branding, Sino-German Branding School has been committed to cultivating cross-cultural brand design and brand communication specialists, helping Chinese brands to go overseas and exploring new paths for their cross-cultural innovative development.During the meeting, President Zhang Yiping and other leaders of the department introduced the history and achievements of the department to General Manager Feng Guoliang and his entourage, and expressed their hope to carry out in-depth cooperation with Heguang New Energy, and jointly promote the development of China's new energy brand in the international market.
During the meeting, the two sides carried out in-depth exchanges on the mode of cooperation, the content of cooperation, etc. This exchange not only deepened the understanding and trust between Sino-German Department of Branding and Heguang New Energy, but also laid a solid foundation for the future cooperation between the two sides.
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