Zhejiang Wanli University and German Brand University of Applied Sciences will be held inMay 27, 2024existZhejiang Wanli UniversityHamburg Campusjoint organizationThe 3rd Sino-German Brand Innovation Forum - Cross-cultural Innovation of Old Brand.
Sino-German Brand Innovation Forum (B.I.C)The Forum is an academic exchange platform built by Zhejiang Wanli University and German University of Brand Science for brand industry, enterprises, colleges and universities and scientific research institutions in the Chinese and German speaking regions. The annual forum focuses on the discussion of trends and exchange of achievements in the production, teaching, research and utilization of "brand science", and brings together brand experts, entrepreneurs and researchers from the two regions to enhance understanding, mutual learning and appreciation, consensus building and cooperation. The forum aims to jointly promote the education, teaching, practical application and scientific research of "brand science", explore the brand building of products, enterprises and cities in the two regions, and help the social and economic development.
Forum theme Conference Theme
The 3rd Sino-German Brand Innovation Forum, held in Hamburg, Germany, will invite senior experts and renowned scholars in the fields of brand design, communication, marketing, and management from the Chinese-speaking and German-speaking regions to focus on"Cross-Cultural Innovation for Old Brands."A series of keynote speeches, work releases and panel discussions. FromSocial, cultural, economic, aestheticWe will discuss the possibilities and realization paths of digital and international development of old brands in the post-globalization era, as well as the theories and experiences of cross-cultural communication and digital transformation of old brands, and show the cases and achievements of teaching and research in the discipline of branding.
Forum format Conference Form
This forum will utilizeConducted offline and simulcast onlineThe format is 5 keynote presentations (20 minutes each), 3 presentations of student work (10 minutes each), and 1 roundtable discussion (30 minutes).
Forum Guests Conference Guests
guest speaker Guests of Honour
Wang Shoutao
Counselor, Cultural Section, Chinese Embassy in Germany
Cultural Counselor of the Chinese Embassy in Germany
Prof. Shan Fan
Rector, Brand University of Applied Sciences, Germany
President of Brand University of Applied Sciences
Lyu Jie
Vice President of Zhejiang Wanli Education Group
Vice President of Wanli Education Group
Prof. Lin Zhihua
President of Zhejiang Wanli College
President of Zhejiang Wanli University
Lecture Guests
Keynote Speakers
Prof. Stefan Waller
Vice President of Joint College of German Brand University of Applied Sciences, Zhejiang Wanli College
Deputy Dean of the Joint Institute of Zhejiang Wanli University and Brand University of Applied Sciences
Presentation Topic:Keeping Up with the Old Brand - Practice and Teaching
Keynote Speech:The Evolution of Heritage Brands - An Educational Approach
Zhang Yiping
Director of Sino-German Branding Department, Dean of Sino-German School of Design and Communication, and Dean of Sino-German Joint College, Zhejiang Wanli University
Director, Sino-German Faculty of Branding
Dean, Sino-German Institute of Design and Communication
Dean, Joint Institute of Zhejiang Wanli University and Brand University of Applied Sciences
Presentation Topic:Keeping Up with the Old Brand - Practice and Teaching
Keynote Speech:The Evolution of Heritage Brands - An Educational Approach
Ni Haijun
Professor, School of Art, Design and Media, East China University of Science and Technology
East China University of Science and Technology
Presentation Topic:Timeless or outdated? Legendary Old Brands
Keynote Speech:Timeless or Outdated? "Legacy" of Brands
Franziska Schmiedebach-Ullner
Managing Director, CARE4BRANDS Consulting, Germany
General Manager of Care4Brands Consulting
Presentation Topic:Nivea - 110 Years of Caring for Your Skin
Keynote Speech:NIVEA - a Brand that Enhances Lives through Skincare for Nearly 110 Years
Prof. Joachim Bongard
Professor, Brand University of Applied Sciences, Germany
Brand University of Applied Sciences
Presentation Topic:Veteran Brand Thinking - Connecting the Past, Present and Future
Keynote Speech:Heritage Brands - Connecting Past, Present and Future: A Brand Thinking Perspective
Cheng Jia
Design Director, Front Row Group, Germany
Senior Designer of Front Row Group
Presentation Topic:Bridging Cultures, Embracing the Future
Keynote Speech:Bridging Cultures and Embracing the Future
Organization of the Forum Conference Agenda
Organization of the exhibition Exhibition Arrangement
The Forum will be held concurrently at the Hamburg campus of Zhejiang Wanli University."The Old Fashioned - New National Trend Innovation and Design Exhibition"In addition, a total of 80 pieces of excellent brand design works by students from Chinese and German universities and award-winning works from the "Old Brand - New National Trend Innovation Design Circuit" will be on display.
meeting time
Conference Date
Monday, May 27, 2024
13:30-17:30 CET (19:30-23:30 BST)
Venue of the Conference
Conference Venue
Zhejiang Wanli University Hamburg Campus
(City of Hamburg, Mittelweg 111a, 20149 Hamburg, Germany)
live broadcasting platform
ZOOM Meeting
Meeting number and password
Meeting No: 474 485 1353
Passcode: 20149
English