Advertising (Brand Communication)
China is transforming from a manufacturing powerhouse to a brand powerhouse. Establishing a famous brand requires brand planners and brand communicators to carefully develop product positioning and marketing strategies. The major of Advertising (Brand Communication) (Sino-foreign cooperation, 4+0 mode, Sino-German dual degree), Sino-German joint training of current and future international brand development trends with keen insight, familiar with the international rules of theSenior talent in cross-cultural advertising and brand communication. Through the study of brand planning, marketing promotion, marketing strategy, customer service, public relations strategy, advertising creativity and other related knowledge, students will use scientific methods to understand market trends, understand the needs of the audience, and use creative means, efficient media, clever planning to communicate and promote the brand.
Career:Most of the graduates enter famous universities at home and abroad for further study, or work in advertising agencies, corporate brand operation departments, news media advertising departments, market research and information consulting industry, institutions advertising management department, as brand director, market research manager, marketing manager, brand planner, event planner, advertising copywriter, advertising creative director, PR planner, media planner, media Media Manager, Digital Marketer, Account Director, etc.
| Professional Name | Trinity enrollment plan (people) | General entrance examination enrollment plan (people) | Selected Subjects | Tuition in China (yuan/academic year) | Tuition fees in Germany (EUR/year) |
| Advertising (2+2 Sino-German double degree) | 40 | 50 | No limit | 58000 | None |
Visual Communication Design (Brand Design)
Every good brand needs to have an instantly recognizable appearance. High-quality visual design can make a brand stand out and effectively stimulate people's desire to buy. Visual Communication Design (Brand Design) (Sino-foreign cooperation, 4+0 mode, Sino-German double degree), Sino-German joint training with brand thinking as the core of the two schoolsInternational, cross-media integrated visual design capabilities of brand designers. Through learning professional knowledge of aesthetic guidelines, brand design thinking, international design trends, brand knowledge, design methods, digital technology, creative skills, and practical training in industry-education integration projects, students will become professionals in brand design with strong adaptability and broad development space in an increasingly international environment.
Career:Graduates mostly enter famous universities at home and abroad for further study, or work in brand design companies, advertising companies, planning companies, graphic design companies, Internet companies, interactive media companies, event PR companies, publishing houses, newspapers, TV stations as brand designers, creative design directors, visual design directors, packaging designers, advertising designers, art directors of advertising companies, art directors, interactive media designer, website designer, packaging designer, interface designer and other positions.
| Professional Name | Trinity enrollment plan (people) | General entrance examination enrollment plan (people) | Selected Subjects | Tuition in China (yuan/academic year) | Tuition fees in Germany (EUR/year) |
| Visual Communication Design (4+0 Sino-German double degree) | 30 | 28 | No limit | 65000 | None |
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