中德SGFB“国际品牌创新”系列讲座 | 国际品牌的中国市场挑战与破局之道
编者按: 在全球化、数字化、智能化快速发展的时代，品牌创新成为了企业持续发展的关键因素。无论是产品设计、包装创 […]
中德SGFB“国际品牌创新”系列讲座 | 国际品牌的中国市场挑战与破局之道 Read More »
Course Review
SGFB专业课堂｜寻脉丝路传奇，用品牌思维重写历史记忆
在当今多元文化激烈碰撞、相互交融的时代背景下，传承与弘扬中国传统文化已然成为教育领域肩负的重要使命。中德品牌学
SGFB专业课堂｜寻脉丝路传奇，用品牌思维重写历史记忆 Read More »
APS in Progress 丨Chinese-German 2+2 students of the 23rd grade will be introduced to the process of going to Germany.
In order to assist the Chinese-German Branding Department's Class 23 2+2 students to fully prepare for their study in Germany, the department recently held an introduction to the process for Class 2023 to study in Germany. This
Report on the results of the second "dual system" internship program of Sino-German × Hape
On January 16th, the report conference on the results of the second "dual system" internship class between Sino-German Branding Department and Hape Yiren Group was held in Ningbo Yiren Toys Co. Sino-German
APS in Progress｜Chinese-German 2+2 students of grade 23 are officially launched to study in Germany.
In order to promote better understanding of the future academic planning and application to Germany for the 23rd year 2+2 students of various majors, the Sino-German Branding Department recently held an APS (Akademis) conference.
SGFB Professional Classroom | "Creative Technology and AI" Course: Artificial Intelligence Empowering Future Brands
In today's rapidly changing technology, AI technology is sweeping the world at an unprecedented rate. Are you aware of this trend that is leading the future? In order to cultivate Chinese and German students in artificial
Sino-German SGFB Lecture Series "International Brand Innovation"｜Focus on Replication, Theory and Knowledge Systems in Behavioral Sciences
Editor's Note: In the era of globalization, digitalization and rapid development of intelligence, brand innovation has become a key factor in the sustainable development of enterprises. Whether it is product design, packaging creation
SGFB Professional Classroom | Exploring Circular Economy and Sustainable Branding with Prof. Thomas Hirzel
With the growing awareness of environmental protection around the world, the field of brand design is undergoing a profound change and is gradually evolving towards sustainable development. In order to cultivate more people with
SGFB Lecture Series "International Brand Innovation" | Artificial Intelligence Transforms Design: Creative Collaboration with Machines
Editor's Note: In the era of globalization, digitalization and rapid development of intelligence, brand innovation has become a key factor in the sustainable development of enterprises. Whether it is product design, packaging creation
Sino-German SGFB Lecture Series "International Brand Innovation"｜Chinese Tea Ceremony and Culture in the Perspective of Intercultural Lifestyle Aesthetics
Editor's Note: In the era of globalization, digitalization and rapid development of intelligence, brand innovation has become a key factor in the sustainable development of enterprises. Whether it is product design, packaging creation
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