Recently, the Sino-German Branding Department's National Art Fund funded project "Training of Innovative Design Talents for Specialty Brands in the Yangtze River Delta" invited Mr. Sha [...]
Recently, the Sino-German Branding Institute's National Art Fund funded project "Training of Innovative Design Talents for Characteristic Brands in the Yangtze River Delta" invited the vice president of Shanghai Jing'an District Cultural and Creative Industry Association to attend the workshop.
Recently, the Sino-German Branding Department's National Art Fund funded project "Training of Innovative Design Talents for Specialty Brands in the Yangtze River Delta" invited researchers from the School of Art, Design and Media of the East China University of Science and Technology (ECUST) to participate in the training program.
Recently, the Sino-German Branding Institute's National Art Fund funded project "Training of Innovative Design Talents for Characteristic Brands in the Yangtze River Delta" invited the Chairman (Founder) of Jiangda Design and Communication Organization (JDCO) to participate in the training program.
Recently, the Sino-German Branding Department's National Art Fund funded project "Training of Innovative Design Talents for Characteristic Brands in the Yangtze River Delta" has invited the Art Designers from the School of Architecture and Urban Planning of Tongji University to participate in the training program.
The first course of the National Art Fund-funded project "Training of Innovative Design Talents for Characteristic Brands in the Yangtze River Delta" of the Sino-German Branding Department was held at the invitation of the President of the China Advertising Association, the President of the International Advertising Association, and the President of the China Association for the Promotion of Advertising (CAA).
As the jewel of Chinese culture, the long-established enterprise carries a deep historical and cultural heritage and unique brand value; however, the impact of the modern market has forced the long-established brand to follow the trend of changing
Editor's note: In the era of globalization, digitalization and rapid development of intelligence, brand innovation has become a key factor for the sustainable development of enterprises. Whether it is product design, packaging innovation
As a ''golden signboard'' in commercial development, the old firms occupy an important position in the economic and consumer fields Although the old firms have a rich history and cultural heritage, it is not easy to find them.
With the changes in the market and the upgrading of consumer demands, old brands are facing more and more competition, and the rising trend of brand rejuvenation has brought new challenges to the old brands.
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