Course Review

Recently, the Sino-German Branding Department of the National Art Fund funded project "Training of Innovative Design Talents for Characteristic Brands in the Yangtze River Delta" invited Tongji University, School of Architecture and Urban Planning, Art Design [....]

The first course of the National Art Fund-funded project "Training of Innovative Design Talents for Characteristic Brands in the Yangtze River Delta" of the Sino-German Branding Department was held at the invitation of the President of the China Advertising Association, the President of the International Advertising Association, and the President of the China Association for the Promotion of Advertising (CAA).

As the jewel of Chinese culture, the long-established enterprise carries a deep historical and cultural heritage and unique brand value; however, the impact of the modern market has forced the long-established brand to follow the trend of changing

Editor's note: In the era of globalization, digitalization and rapid development of intelligence, brand innovation has become a key factor for the sustainable development of enterprises. Whether it is product design, packaging innovation

As a ''golden signboard'' in commercial development, the old firms occupy an important position in the economic and consumer fields Although the old firms have a rich history and cultural heritage, it is not easy to find them.

With the changes in the market and the upgrading of consumer demands, old brands are facing more and more competition, and the rising trend of brand rejuvenation has brought new challenges to the old brands.

In an era of roiling digital waves, the field of brand building and design is undergoing an unprecedented transformation. In this transformation, new technologies such as Artificial Intelligence (AI) play an

Recently, Xu Xiaogou, Founder of the International Mobility Research Institute (IMRI) and Distinguished Professor of the Sino-German Branding Institute (BI), gave a lecture on "Saving the Narrative of the SDGs: AI, 3Rs" to the students and faculty of the BI.

The concept and culture of a brand needs to be communicated through a variety of channels and means. In the age of new media, it is important to plan your brand communication strategy! Here, Ki

In the colorful digital world, the appeal of moving image design is irresistible. It's a way to enliven still images and make a bland storyline compelling.