Creative Works Collection
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Sino-German style
Development of "Intercultural Competence Development" course to promote the cultivation of international talents
Developing the "Intercultural Competence Development" Course to Promote the Cultivation of Internationalized Talents Course Introduction: The "Intercultural Competence Development" course is designed to cultivate students' "intercultural awareness, interculturalism, and interculturalism".
Brand planning and concept interpretation of "Ningbo craftsmanship" | Establishing local brands and cultural confidence
Course Description: Brand Planning and Concepts is one of the core branding courses in the Advertising and Exhibition program of Sino-German College. It introduces the world's cutting-edge brand planning and conceptualization through full English lectures.
Unlocking the mysterious code of marketing psychology
Course Introduction: Psychology of Advertising and Neuromarketing is a compulsory course for Exhibition Management and Advertising majors in Sino-German College of Design and Communication. It is taught by a foreign teacher with
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Professor Johannes shines a light on the economic "undercurrents" around you
Course Description: Advertising itself involves economics and is a product of the development of market economy to a certain stage. Many of the laws revealed in economics and marketing, advertising activities
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Sino-German illustration design class results show
Course Introduction: The art of illustration is divided into artistic illustration and commercial illustration. Artistic illustration emphasizes the creator as the main body, expresses the inner self-consciousness, and weakens the commercial demands. Commercial Illustration
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English