How Thirteen Spice made a splash in the German CBD
How MM Bean continues to write pop myths in China
How Fiat Italian style came to life in Ningbo?
When international brands stir in
In the midst of the East-West cultural trend
A "brand communication strategic planning" secrets
Will teach us the essentials of brand communication
Faculty Introduction
Peter BittlerPossessionNearly 30 years in marketing and brand communication industryExperience in the industry. Worked asInternational sales director, freelance marketing consultant for multinational companiesetc., and onLS Direct Marketing Far EastLtd as CEO.Was responsible forThe "Cologne Sharks" hockey team's international Chinese program.and developed for DFL Sports Enterprise Singapore"Bun-desliga" Asian market development program.At the same time, he has spread his expertise as a senior lecturer at several higher education institutions in China and abroad, working to promote cultural exchange between China and Germany, and is deeply involved in the field of marketing and brand communication.
Course Introduction
Strategic Planning in Brand Communication (SPBC) We are committed to enriching the international perspective of students through a teaching method that is both theoretical and practical, interesting and professional, so that they can have a comprehensive exposure, in-depth understanding, practical mastery and comfortable use of the comprehensive knowledge of strategic brand communication.
During the course, Professor Peter BittlerIntegrating theoretical knowledge analysis into project practiceIn addition to the "theory and practice" line, the "strategic planning" framework is built by closely following the "brand communication" theme, and the "strategic planning" framework is achieved in an interlocking manner."East meets West, learning meets fun"The goal of international professional learning.
Peter's course is mainly for all students in the 20th grade of Advertising (Sino-German 2+2). The course is based on the logical foundation of the first half of the undergraduate course, and continues to combine hot topics and cutting-edge theories to expand the depth and breadth of brand communication theory; it continuously integrates practical projects and real-world guidance, and continues to pay attention to the height and precision of strategic planning practice, guiding students to plow through the professional field of brand communication for a long time.
Course Content Introduction
The strategic planning course for brand communication includes four major topics, and the course curriculumFrom the very beginning, the students of Zhongde have been led to enhance and improve their skills, and to learn and apply strategic planning in brand communication.
| 1-4 weeks | Scientific market research and analysis |
| 5-8 weeks | Brand differentiation strategy demolition |
| 9-12 weeks | Consumer uniqueness positioning segmentation |
| 13-16 weeks | Business Integration to Practical Study |
Assignment Show
Course Feedback
Zhang Ruochen
Mr. PeterExcellent professionalism and personal, friendly and fun.Whether it's an interactive lesson or a question after an exam, he is always there with his passionate words and physical gestures.Mobilize students' motivation and creativityTake it to the next level.A fun and educational way to teach the courseIn the course of "Strategic Brand Planning", students will have a deeper understanding and practice of the deeper dimensions of international project planning.
Li Chenxin
Peter'sThe class is very lively and interestingHe canBringing dry theory to lifebut alsoNo shortage of dry goods. Even though we have learned a lot of theories, he still gives meMore diverse output and deeper horizons. Combined with his real-world experience, his classes also give us a glimpse into the daily work and workplace skills of being an MKTer.
Hong Lei
Under the leadership of Mr. Peter, we learned a lot about brand communication in the course of strategic planning of brand communication. In the class, his lively speech infected all the students present. In addition to the lively classroom, Mr. Peter would also from time to timemaking valuable suggestions for different groups.accurately identify the problems that exist.Give each group a clear direction for improvement.
Wu Zixuan
Brand communication strategic planning isA blend of theory and practiceThe course gave me a more comprehensive knowledge of brand communication strategy. Although some of the knowledge was covered in previous courses, this courseA different perspective in a new way, , ,Gave me a deeper understanding of how to better do pre-brand research analysis, STP analysis, brand store location ......After Peter's detailed lecture on the theoretical content, he would also ask us to do someSpecial novelty and interesting casePeter's interactive style of lecturing also made me more active and attentive in the class. I benefited a lot from this class!
Wang Chia-Yi
Peter is a very interesting person and he brings up the class atmosphere very well. For most people, it is always easy to be distracted and not understand the foreign teacher class, but PeterUsing simple vocabulary to explain helps us understand the content while also circling the key points.Not only did I learn in the classroom, but I also gainedA lot of practical experience that will really win you future jobs.He was a tough, serious, and experienced teacher in the classroom, but he was also our friend outside the classroom!
Led by Peter
The students were able to appreciate
The mystery of the wide spread of Chinese and Western cultures
In the next course
They will gain more
In the wave of future brand communication
They will also ride the waves
-The end-
English