In the colorful world of digital.Motion picture designThe enchantment is irresistible. It's the kind of magic that can enliven a still image and make a mundane storyline compelling. Today let's embark on a journey of creativity and technical wizardry as we follow in the footsteps of Ms. Julia Goschke to exploreMotion picture designof endless possibilities!
Course Introduction
Moving Image Design is a required course for juniors in the Visual Communication Design program at Sino-German Branding.This is a 6-week course. This course introduces students to moving image design and focuses on developing basic skills in video production using Adobe After Effects (AE), including basic methods of graphic drawing and shape masking, text effect design, basic audio/video processing, basic rules of 3D camera setup and lighting setup, as well as keyframe animation and video rendering. Basic knowledge of keyframe animation and video rendering. In this course, students will learn how to utilize AE software for creative graphic design and organically combine these design elements in video production. The course is taught by senior faculty member Julia Goschke, with teachers Xinnan Song and Ningning Xu as teaching assistants.
Mentor Introduction
Julia GoschkeJulia is a senior lecturer and animation designer at the Brand University of Applied Sciences in Germany. Julia has studied digital image editing, screen design and art direction, and she has published a number of illustrations in collaboration with the renowned German media group Axel Springer.
Course Features
The Moving Image Design course focuses on cultivating students' design thinking and methodology in moving image production, enhancing their creativity, independent learning ability and practical ability, and laying a solid foundation for their future career development in this area.
Creative thinking development: The course focuses on developing students' creative thinking and stimulating their creativity through real-life examples and hands-on projects. teacher Julia Goschke shares her experience in the field of children's books and illustration in the class, helping students to incorporate unique and creative elements into their moving image designs to make their designs stand out from the rest.
project-driven design: The course is oriented towards the completion of a film project, in which students are asked to design and produce a short film independently in order to better understand and apply what they have learned. Students can choose one of the three themes - Filmtitle, Explainer Video and Experimental - to create their own short films. This project-driven learning approach helps to develop students' problem-solving skills and builds their self-confidence.
Industry Case Studies: By analyzing examples of films featured in the industry, students will gain a deep understanding of the moving image design field and many design inspirations. This will help them better understand industry standards, broaden their design horizons, and prepare them for their future careers.
Real-time feedback mechanisms: Through the guidance of Julia Goschke and the teaching assistants, students are able to optimize their work and improve their designs as they progress through the course. During the tutorials in each class, students are able to learn about the problems of their designs and how to improve them.
cross-disciplinary integration: The course encourages interdisciplinary integration in the design process, and teacher Julia Goschke often reminds students that words, music, and technology are all effective elements that can add flair to a design. Trying to incorporate modules from different fields into image design helps to develop students' synthesis skills, enabling them to flexibly utilize their moving image design skills in complex situations.
In addition, Ms. Julia Goschke asked students to anonymously vote for the top ten most popular film entries at the end of the class, which will be consolidated and used in a subsequent "Movie Night" in a public screening for the rest of the school division.
Student Outcomes & Student Feedback
Visual Communication 2+2 Class 213 Lei Ya-xuan
Synopsis: This film tells the story of a white capybara and a black rabbit duo, telling their crime story to a jazzy tune of upbeat humor.
Course Insights: Julia's course was an AE knockout for us. Not only did we recognize the application of AE in various industry sectors, but it also taught us how to produce our own unique works with AE. Together with Ms. Song's focused translation, we communicated actively and effectively with the teacher during the course, which not only improved our language and software level, but also gained us a happy and interesting learning experience.
Visual Communication 2+2, Class 213, Qian Zirou.
SynopsisThe name of my work is "Mirage", which sounds very mysterious and fantastic. But in fact what I want to express is a very common but abstract language. The work shows that when I was a child watching TV, I encountered a situation where the TV had no signal, and when I was waiting for the signal, I would unconsciously empty my mind, and because of my emptying my mind, the patterns in the TV with no signal gradually turned into all kinds of irregular and strange states, and at the end of the work, all the black-and-white patterns turned into a picture of intertwined greens and yellows, which means the TV signal will reappear again. Through this work, I want to show the magical, irregular and ever-changing world in the eyes of a child.
Course InsightsThe six-week Moving Image Design course has come to a perfect end, I learned a lot about moving image and the basics of AE software under the guidance of my tutor Juila, who is responsible and very lovely and interesting, often patiently demonstrating various methods of creating moving effects to all students during the teaching period, and showing a few different excellent cases to students in the early part of each class for their learning and reference. I benefited a lot from Julia's way of teaching, which combines theory and practice.
211 Class of Visual Communication 2+2 Major Qian Heng-Yi
SynopsisI made the movie title of "101 Spotted Dogs", which contains the basic information of the main characters, director, voice actors, etc. The overall focus of the movie is on the music and the soundtrack. In terms of text, I used some effect plug-ins, such as typewriter, to make the text "move" in the movie; in terms of pictures, I keyed down the hands of the characters, so that they could do the actions of waving and taking off hats. There are some images I used as transitions, such as the scene where Perdita, the spotted dog, gives birth, and the cars in the movie.
Course InsightsThrough these 6 weeks of course learning, I went from being an AE novice to being able to make a two-minute movie title, thanks to Julia and the assistant teacher's patience and guidance to me, they are very responsible. In the classroom, we learn while practicing, and get started very quickly, although in the process of practicing will encounter some problems, but do not panic, the teacher will come to see one by one, to ensure that everyone learns. During the final design process of the assignment, I kept correcting my mistakes as long as I found them, and when I encountered problems, I would consult Julia in class or after class, and she would help me solve the problems right away and keep encouraging me. Although there are only 6 weeks for motion picture design, I have mastered the basic operation of AE and practiced image design thinking in these six weeks.
English