A team of young faculty members from the Sino-German Branding Department had their paper accepted by CHI, the world's top computer conference.

Recently, theThe paper "LanternOperAR: A Hybrid Cultural Gift for Quality Education and Family Well-Being", written by a research team led by Ningning Xu, a teacher of the Art and Technology Program of the Sino-German Branding Department, has been accepted by the ACM Conference on Human Factors in Computing Systems (CHI), the world's leading conference on computer science. The paper "LanternOperAR: A Hybrid Cultural Gift for Quality Education and Family Well-Being" was accepted by ACM Conference on Human Factors in Computing Systems (CHI), the world's top computer conference.The team. Team member, Yifei Chen, 2+2 major of Sino-German Branding, presented her short thesis (Student Design Competition) as a representative of the team at the Global CHI Conference 2024.

Chapter excerpts from Ningning Xu's team paper
Yifei Chen presented her paper at the CHI conference

CHI Conference on Human Factors in Computing Systems, abbreviated as CHI Conference, is a prestigious top academic conference in the field of human-computer interaction organized by the Association for Computing Machinery International (ACM). As a Class A international academic conference recommended by China Computer Federation (CCF), CHI Conference has a very high reputation in the academic world, and its Google Scholar H5-index is as high as 113. Since its inception in 1982, CHI Conference has been held annually all over the world, and it has become an important platform for exchanges and cooperation in the field of human-computer interaction.

The project paper "LanternOperAR: A Hybrid Cultural Gift for Quality Education and Family Well-Being" by Ms. Ningning Xu's research team is based on the idea of providing users with quality education and happy life. The starting point of the project is to provide users with quality education and happy life.LanternOperAR - An idea for a hybrid cultural and creative product design that combines cultural appreciation, learning and entertainment, by means of combining traditional Chinese culture with digital technology and augmented reality AR with mobile terminal media, it provides users with an immersive, interactive and family-oriented experience of Yueju Opera culture. Users can experience the philosophical outlook and historical insights of Yangming Xinxue while engaging in entertainment. The team fully considers and respects the interests and needs of users in different target groups, providing fun and interactive activities to promote cultural heritage, strengthen the ties between family members, and enhance the family atmosphere and sense of well-being.

The project paper's explanation of the design implementation process consists of five sections, including product design, appreciation mode, interaction mode, achievement mechanism, and creation mode, demonstrating theOutstanding results of the research on the integration of technological innovation and culture by the faculty and students of the Department of Art and Technology of the Sino-German School of Branding..

LanternOperAR Design Overview

In 2022, the Sino-German Branding Department will establish the Art and Technology Program, aiming to cultivate interdisciplinary, multidisciplinary and international talents capable of cutting-edge research and development and creation, as well as artistic creative design and digital technology development.. Its course content involves digital information interaction design, digital virtual work creation, digital interactive entertainment and other application areas. The paper of the scientific research team of teachers and students of the Art and Technology program was selected for the CHI conference, which will further stimulate the innovative spirit and research enthusiasm of the faculty and students of the department, and promote the continuous development of the brand discipline in the cross-border field of art and science and technology.

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