Recently, Xu Xiaogou, founder of the International Mobile Research Institute (IMRI) and Distinguished Professor of the Sino-German Branding Institute, gave a lecture on "Saving the SDG Narrative: AI, 3 [...
SGFB Professional Lecture ｜ Saving the SDG Narrative: AI, 3E, Mobile Read More »
The concept and culture of a brand needs to be communicated through a variety of channels and means. In the age of new media, it is important to plan your brand communication strategy! Here, Ki
SGFB Professional Class｜How to make young people like German beverage brands? Read More »
In the colorful digital world, the appeal of moving image design is irresistible. It's a way to enliven still images and make a bland storyline compelling.
New Year's Report! The beginning of the new year 2024 31 Sino-German students "landed" in the internationalization of graduate school In the context of the increasingly fierce competition for higher education, the 2024 session of the
Towards the end of 2023, the Sino-German Branding Department has received a good news: up to now, seven students of the International Economics and Trade (Chinese and Foreign 2+2 Dual Degree) class have been enrolled in the partner university, Hertfordshire University in the UK.
On the evening of December 26th, the Sino-German Branding Department held the "Dreaming for the World, Great Fun" commendation assembly to honor the students who have made great achievements in various aspects in the 2022-2023 academic year.
On the afternoon of December 15, the 4th Mobile Studie with the theme of "The Impact of Artificial Intelligence on Brand Building" was held.
Recently, the 13th Exhibition Planning Creative Competition of Zhejiang Province, which is organized by the Science and Technology Competition Committee of Zhejiang University Students and carried out for the national colleges and universities in Class A, was successfully concluded.
Sino-German Branding students win the Zhejiang Province Planning Competition Read More »
China Time-Honored Brand has products, skills or services inherited from generation to generation, and has distinctive Chinese folklore.
In the era of globalization, digitalization and rapid development of intelligence, brand innovation has become a key factor for the sustainable development of enterprises. Whether it is product design, packaging innovation, marketing strategy
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