A few days agoTo deepen the cooperation with the first-tier design and media enterprises in the Yangtze River Delta in the integration of industry and educationIn order to expand the opportunities for school-enterprise cooperation, Zhang Yiping, Dean of Sino-German College of Design and Communication, Gao Di, Assistant Dean, and Chen Pinghua, special industry expert, visited a number of enterprises such as ADD Committed to Common, Leshan Leshui Situational Experience Company, Dahn Advertising, and Boga Advertising, and investigated the Sino-German CollegeExcellent recent graduatesThe situation of graduation internship in enterprises, with the head of enterprises onIndustry trends, ,Faculty-enterprise cooperation method, ,Student Internship EmploymentWe had an in-depth discussion and exchange on the contents of the conference.
01
ADD is committed to commonality
Shanghai ADD is committed to the common culture communication Co.It is the practical teaching base of Sino-German Institute of Design and Communication, and was founded by Le Jianfeng, a creative expert on China's famous brand strategy and a special expert invited by Xinhua News Agency on brand power. Since its establishment, the company has helped clients such as Zhejiang TV, Shanghai World Financial Center, Shanghai TV FestivalCreate corporate and product brands, simultaneous operationLarge-scale communication projectsIt provides comprehensive marketing solutions for cities, villages, local governments, national media platforms, large pillar industries, etc. Last year, Sino-German Institute and ADD are committed to the common cooperation and successfully hosted the 2022 Xinhua News Agency Yu Village Brand Logo and Slogan Contest.
02
LESIGHT Design
Le Shan Le Shui Scenario Experience CompanyDedicated to promoting innovation and effectiveness of brand communication and product power reinvention in the scene, is a company focused onDigital Interaction Fieldof innovative companies. They are inInteractive space experience, ,Brand Integration, ,Scene Experience, ,Art Exhibitions, ,Digital Creativity and Technology DevelopmentMs. Ma Xi, Chief Content Creative Director, introduced the company's projects for Shui On Land, Renaissance International and Vanke. Ms. Ma Xi, Chief Content Creative Director, introduced to President Zhang and his team the cases of situational interactive experience projects designed by the company for brands such as Shui On Land, Renaissance International and Vanke, introducing the involvedFrontier Imaging, ,Perceptual and interactive technologies. Director Ma showed great interest in the new major of Sino-German College, Art and Technology, and the two sides discussed the demand for talents and the setting of training programs.
03
O. W Shanghai Dane
O. W (Shanghai Dane Advertising)It is a company with "In-depth marketing" is known as a design, consulting, advertising and communication consortium that integrates creative promotion mode and new media interactive communication. As a senior real estate advertising agency, O.W requires designers to have a strongProfessional design capabilitiesand sufficientAesthetic Cultivation. During the conversation, Mr. Dai Enze, CEO of O.W, expressed his high affirmation of the teaching mode of Sino-German College, and expressed his willingness to give students more opportunities and challenges, provide employment opportunities, and expressed his willingness to establish a school-enterprise practical training base with the college and maintain long-term cooperation.
Visiting students Mi Xuan Shen, Li Na and Chen Xuan who are doing internship here
04
Shanghai Boga
Shanghai Boca Advertising Co.It is the largest in East ChinaReal estate advertising and marketing servicesThe agency is involved in marketing planning, PR activities, film and TV commercials and on-site packaging. They focus on corporateDigital TransformationandNew Technology ApplicationsThe company explored how to integrate the Internet, big data, artificial intelligence and other technologies into the services of real estate advertising agencies to improve the quality and efficiency of services. Dean Zhang and his party introduced the agency's profile to each other with Ms. Ma Li, the general manager, and gained an in-depth understanding of the professional requirements and employment needs of enterprises for innovative and practical talents in branding disciplines.
Sino-German Institute attaches great importance toIndustry-education integrationThe teaching mechanism and the talent training mode of school-enterprise linkage. Since the establishment of the college, the college has established the integration base of industry and education with many famous enterprises at home and abroad, which willDeep integration of industrial reality and teaching contentIn addition, a large number of enterprise topics are integrated into the professional curriculum. In the future, our college will continue to work with relevant high-quality enterprises in the Yangtze River Delta to build a long-term mechanism for talent training and delivery, and open up the "last mile" from campus to society, so as to jointly help our graduates to have higher quality internship and employment.
English