Advertising (Brand Communication)
China is transforming from a manufacturing powerhouse to a brand powerhouse. Establishing a famous brand requires brand planners and brand communicators to carefully develop product positioning and marketing strategies. The major of Advertising (Brand Communication) (Sino-foreign cooperation, 4+0 mode, Sino-German dual degree), Sino-German universities jointly cultivate senior talents of cross-cultural advertising and brand communication who have a keen insight into the current and future development trend of international brands and are familiar with international rules. Through the study of brand planning, marketing, marketing strategy, customer service, public relations strategy, advertising creativity and other related knowledge, students will use scientific methods to understand market trends, understand audience needs, and use creative means, efficient media, clever planning to communicate and promote brands.
Career:Most of the graduates enter famous universities at home and abroad for further study, or work in advertising agencies, corporate brand operation departments, news media advertising departments, market research and information consulting industry, institutions advertising management department, as brand director, market research manager, marketing manager, brand planner, event planner, advertising copywriter, advertising creative director, PR planner, media planner, media Media Manager, Digital Marketer, Account Director, etc.
Visual Communication Design (Brand Design)
Every good brand needs to have an instantly recognizable appearance. High-quality visual design can make a brand stand out and effectively stimulate people's desire to buy. The Visual Communication Design (Brand Design) program (Sino-foreign cooperation, 4+0 mode, Sino-German double degree), the two universities jointly train brand designers with international, cross-media comprehensive visual design ability with brand thinking as the core. Through the study of aesthetic guidelines, brand design thinking, international design trends, brand knowledge, design methods, digital technology, creative skills and other professional knowledge, as well as the practical training of industry-education integration projects, students will become brand design professionals with strong adaptability and broad development space in an increasingly international environment.
Career:Graduates mostly enter famous universities at home and abroad for further study, or work in brand design companies, advertising companies, planning companies, graphic design companies, Internet companies, interactive media companies, event PR companies, publishing houses, newspapers, TV stations as brand designers, creative design directors, visual design directors, packaging designers, advertising designers, art directors of advertising companies, art directors, interactive media designer, website designer, packaging designer, interface designer and other positions.
English