Teachers and students from the University of Applied Sciences Cologne, Germany, visited Sino-German School of Branding.

February 27, University of Applied Sciences Cologne, GermanyProf. Dietmar PfaffA group of 8 people visited the Sino-German Branding School. Zhang Yiping, Director of the Sino-German Branding Department, Stefan Waller, Vice Dean of the Joint School of the German University of Branding and Applied Sciences at Zhejiang Wanli College, Zhou Xinyan, Head of the Advertising Program, and representatives of the students of the Sino-German Branding Department received the guests and had a meeting with Prof. Dietmar Pfaff and the seven master students led by him.Program exchange.

Cologne University of Applied Sciences (RFH)It is one of the largest educational institutions in Germany, offering more than 40 Bachelor's and Master's degree programs covering specialized fields such as engineering, media, medical economics and health, economics and law. With its 60 years of tradition, the RFH has deep ties with many companies in the Rhineland.

The exchanges were practical and warm, and both sides briefly introduced their respectiveHistory, Philosophy and Characteristics of the SchoolImmediately following theSharing of course teaching examples and student work.

Prof. Dietmar Pfaff shared the course he is teaching, Design Thinking and Management, which focuses on guiding students in exploring ways to incorporateEffective integration of design thinking into brand innovation managementin. Meanwhile, he shared several case studies of brands in the field.

During the student sharing phase, students from the Cologne University of Applied Sciences in Germany presented theirOutcomes of work in the Design Thinking and Management courseIn the course "Translating Interdisciplinary Branding Practices", students from the Sino-German Branding Department shared their brand communication plans for Hape's sub-brand trido, the German brand korko, and other brands. korko.

Finally, both mentors commented on the students' project results andSuggested improvements from a professional perspective.

The exchange program was smooth and successful. Both sides expressed the hope that the futureFurther strengthening of cooperation and exchangesTo promote the teachers and students of the two schoolsfriendly contactsandCo-advancement of academic standards.