Editor's Note: In the era of globalization, digitalization and rapid development of intelligence, brand innovation has become a key factor in the sustainable development of enterprises. Whether it is product design, packaging innovation [...]
As a ''golden signboard'' in commercial development, the old firms occupy an important position in the economic and consumer fields Although the old firms have a rich history and cultural heritage, it is not easy to find them.
With the changes in the market and the upgrading of consumer demands, old brands are facing more and more competition, and the rising trend of brand rejuvenation has brought new challenges to the old brands.
In an era of roiling digital waves, the field of brand building and design is undergoing an unprecedented transformation. In this transformation, new technologies such as Artificial Intelligence (AI) play an
SGFB Professional Class｜Based on the principle, embracing changes Read More »
Recently, Xu Xiaogou, Founder of the International Mobility Research Institute (IMRI) and Distinguished Professor of the Sino-German Branding Institute (BI), gave a lecture on "Saving the Narrative of the SDGs: AI, 3Rs" to the students and faculty of the BI.
SGFB Professional Lecture ｜ Saving the SDG Narrative: AI, 3E, Mobile Read More »
The concept and culture of a brand needs to be communicated through a variety of channels and means. In the age of new media, it is important to plan your brand communication strategy! Here, Ki
SGFB Professional Class｜How to make young people like German beverage brands? Read More »
In the colorful digital world, the appeal of moving image design is irresistible. It's a way to enliven still images and make a bland storyline compelling.
Against the backdrop of a rapidly evolving society, design thinking and sustainability have become the twin springs of leading change. Design thinking focuses on user-centered solutions, while sustainability
SGFB Professional Class｜Design Thinking and Sustainability: How to Make Design Green Read More »
Packaging is the first thing consumers see about a product and determines the first impression it provides. Sufficiently beautiful packaging can make the item stand out in a crowd of similar products, helping to
SGI Professional Classroom | Into the World of Packaging Design Read More »
Professional knowledge can only be acquired and consolidated with the help of skilled instructors and a flexible curriculum.
SGI Sino-German Classroom｜From 3D to Reality: Digital Modeling Language Course Series I Read More »
English