As a ''golden signboard'' in commercial development, the old firms occupy an important position in the economic consumption field Although the old firms have a rich history and cultural heritage, it [...]
With the changes in the market and the upgrading of consumer demands, old brands are facing more and more competition, and the rising trend of brand rejuvenation has brought new challenges to the old brands.
In an era of roiling digital waves, the field of brand building and design is undergoing an unprecedented transformation. In this transformation, new technologies such as Artificial Intelligence (AI) play an
SGFB Professional Class｜Based on the principle, embracing changes Read More »
Recently, Xu Xiaogou, Founder of the International Mobility Research Institute (IMRI) and Distinguished Professor of the Sino-German Branding Institute (BI), gave a lecture on "Saving the Narrative of the SDGs: AI, 3Rs" to the students and faculty of the BI.
SGFB Professional Lecture ｜ Saving the SDG Narrative: AI, 3E, Mobile Read More »
The concept and culture of a brand needs to be communicated through a variety of channels and means. In the age of new media, it is important to plan your brand communication strategy! Here, Ki
SGFB Professional Class｜How to make young people like German beverage brands? Read More »
In the colorful digital world, the appeal of moving image design is irresistible. It's a way to enliven still images and make a bland storyline compelling.
Against the backdrop of a rapidly evolving society, design thinking and sustainability have become the twin springs of leading change. Design thinking focuses on user-centered solutions, while sustainability
SGFB Professional Class｜Design Thinking and Sustainability: How to Make Design Green Read More »
Towards the end of 2023, the Sino-German Branding Department has received a good news: up to now, seven students of the International Economics and Trade (Chinese and Foreign 2+2 Dual Degree) class have been enrolled in the partner university, Hertfordshire University in the UK.
The main character of today's "We're Sino-German" interview is Zhu Mengqi from the Visual Communication Design (Sino-German 2+2 Dual Degree) class of 19 in the Sino-German Branding Department. As of today
We're Sino-German｜Mengqi Zhu: Sailing in Ningbo, setting sail in Hamburg Read More »
"Anything can be defined as a brand, including Hong Lei." Hong Lei genuinely talks about the introduction of his own brand, "My brand Logo is made up of the word
We're Zhongde Ren｜Hong Lei: One year early admission to the University of Sydney Read More »
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