Sino-German style

Developing the "Intercultural Competence Development" Course to Promote the Cultivation of Internationalized Talents Course Introduction: The "Intercultural Competence Development" course is designed to cultivate students' "intercultural awareness, interculturalism, and interculturalism".

Course Description: Brand Planning and Concepts is one of the core branding courses in the Advertising and Exhibition program of Sino-German College. It introduces the world's cutting-edge brand planning and conceptualization through full English lectures.

Course Introduction: Psychology of Advertising and Neuromarketing is a compulsory course for Exhibition Management and Advertising majors in Sino-German College of Design and Communication. It is taught by a foreign teacher with

Course Description: Advertising itself involves economics and is a product of the development of market economy to a certain stage. Many of the laws revealed in economics and marketing, advertising activities

Course Introduction: The art of illustration is divided into artistic illustration and commercial illustration. Artistic illustration emphasizes the creator as the main body, expresses the inner self-consciousness, and weakens the commercial demands. Commercial Illustration

Course Introduction: "Exhibition Planning and Theoretical Practice" is one of the brand core courses of the Exhibition Economics and Management (Sino-German) program. Based on the main challenge of sustainability in the era

Course Introduction: After seven full weeks, the students of Advertising 2+2 and Visual Communication Design 2+2 of the 19th grade of Sino-German College have completed the course organized by the German teacher Stefan.

Course Description: Fundamentals of Brand Design is designed to enable students to learn, understand and use brand design.